Mere decades ago, encyclopedias used to be our go-to knowledge source when researching a topic or writing a paper.
From Brittanica to Wikipedia, our methods of collecting information have continued evolving dramatically. And with each change, skepticism usually followed.
The same goes for artificial intelligence (AI) and GenerativeAI (GenAI). Research platforms created by providers like Microsoft (GhatGPT) and Google (Bard) have been making headlines and inundating our feeds since introducing their chatbots earlier this year. But as marketers, we know we can't always believe the hype.
Imagine you're watching a new game show, and we've gotten to the segment we call HELP…or…HYPE!
The host says: “I’ll provide some use-cases for AI, and you tell me, are they “help” or “hype”?!
We’ve got our answers ready below.
Have you ever found yourself staring blankly at your screen, trying to think up your next "must-read" blog or the perfect LinkedIn post? Integrating an AI solution like ChatGPT into your workflow could be the key to unlocking your writer's block.
Stop staring at a blank page and leverage AI to overcome mental blocks or help you frame your thoughts from a different perspective.
Leveraging AI systems as decision-making tools is on the cusp of moving from "the next big thing" to the new normal (Or, we blinked, and it already is the new normal; who's to say?).
But remember, while AI tools can be a game-changer, artificial intelligence still requires human verification. Use some of the time you saved with AI to ensure your copy doesn’t sound robotic, maintains your brand voice, and is grammatically correct.
Although we aren't engineers, we know the way cars were manufactured back in the 1920s is not the same way it's done now in the 2020s— and the evolution of both the vehicles themselves as well as manufacturing necessitates that evolution.
Believe it or not, much of the MarTech we use today didn't exist in the early 2000s. Marketing and advertising were done via:
The evolution of the internet - and subsequently social media and digital marketing - haven't replaced other forms of marketing entirely, but they have tremendously changed the field and the way marketing budgets are allocated.
AI will no doubt continue to transform marketing, but we can't see it replacing the necessity of humans to apply these transformations to their current roles.
AI will definitely change - and even improve - how some jobs are performed. However, despite its lightning-paced evolution, AI taking your job in the next ten years is about as likely as flying cars.
As the use of AI in marketing continues to unfold, we'll likely start to see a line drawn between "good" and "bad" ways to utilize AI in events and other areas of marketing.
Utilizing AI to help your efforts could be considered "cutting corners" if not used appropriately.
Let’s dig down another layer:
This concludes our pilot episode of Help or Hype.
To help marketers further navigate the largely uncharted waters of AI, we’ll continue sharing more bite-sized content to help you become more familiar and comfortable with using AI in the most beneficial ways.
Stay tuned for helpful AI prompts, ways to leverage AI to simplify event processes, and a deeper look into how personalized human connections are on their way to becoming even more critical as the AI world continues growing exponentially.
