The Ultimate AI Prompts for Event Marketers

Here’s a fun fact: Generative AI has been around since the 1960s.

But you would never know it based on the explosive headlines we’ve seen over the last year.

Here’s the thing: Just like the invention of chatbots in the ‘60s, the innovations being made today are meant to help us.

Whether or not robots will take over the planet is a question for another day.

And, frankly, it’s below most of our paygrades to try and solve that problem anyway.

Instead of fighting or fearing AI, why not try letting it do what it’s supposed to do — like lend us a helping hand in our neverending list of event responsibilities?

Here are some go-to AI prompts to use when you want to make your job a little easier.

Copy.

Paste.

Customize.

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Event Messaging

With in-person events back in full swing and virtual events earning a permanent place in the event rotation, one thing is for certain:

There are more events than ever before.

The pressure is on for marketers to clearly and convincingly communicate why, out of all the events out there, guests should attend theirs.

If you struggle with this, you’re not alone.

We hear it from marketers just getting started to ones with decades of experience.

Writing value messaging for events is tough, especially when you’re hosting regularly and need to consistently spin up unique messaging.

Here are some AI prompts to help with your event messaging:

Prompt:

Write a five-sentence description about why [target audience] in [industry] should attend my event [event title] about [topic] on [date]. Include three convincing points about the value of the event that they would care about and why they shouldn’t miss it.

Prompt:

Create a list of 10 one-of-a-kind taglines for my event, [event title], that captures the essence of [event topic]. We want guests to feel a sense of [description of feeling] when they read these taglines.

Prompt:

Compose an attention-grabbing event description for our highly anticipated [event type] on [date]. Emphasize the excitement of [event highlight(s)] and create a sense of urgency that inspires attendees to secure their tickets quickly. Include the [event title] and [event date]. The description should leave them eager to be a part of this unforgettable event.

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Event Invite Emails

Half the battle of getting people to show up to an event is convincing them to register in the first place.

It all starts with your invite email.

When the phrasing of a subject line can make or break your open rates, and subsequently your registration rates, having an AI tool to refine your email copy comes in handy.

Like any good marketer, AI can deliver its best copy when it knows who it's talking to.

Include as many details as possible about your personas when you include them in your prompts.

Here are some AI prompts to help with your event invite email copy:

Prompt:

Craft 10 irresistible subject lines for our event invitation emails. The subject lines need to stand out in crowded inboxes and have high open rates. The event is called [event title] and is happening on [date]. The event is about [topic]. It’s taking place on/in [virtual or in-person location], and it’s for [personas].

Prompt:

Review this email for grammar and punctuation. [Paste email copy].

Prompt:

Draft two 200-word email invitations for our upcoming event, [event title], on [date]. The target audience is [persona] and the event will be about [event topic]. [Persona] values [3 things persona values]. Tie what [persona] values into the [event topic] to create an engaging email that encourages attendance.

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Event Social Promotion

Promotion is a team effort.

If your team is lean, you might struggle with getting the word out.

Even if your team isn’t lacking resources, it’s still a challenge to give your event its moment in the sun when feeds are always updating with new content.

That’s where AI comes in.

Here are a few AI prompts to try for social promotions, whether you need a few ideas for scroll-stopping moments or a list of 20 written posts:

Prompt:

Craft a series of 280-character posts to promote my event, [event title], on [date]. The event's tagline, '[event tagline]', should be included in each post. Create three variations of the post that spark curiosity, drive engagement, and encourage attendees to share the event with their network.

Prompt:

Create a series of eye-catching LinkedIn posts to promote our upcoming event, [event title]. The event's tagline, '[event tagline]', sets the tone for an unforgettable experience. Include the [event date] and [location].

Prompt:

Provide a list of three TikTok video ideas to promote my event, [event title], on [date][time] about [event topic].

Prompt:

Write a three-sentence social post to tell [persona] in [industry] about my event, [event title] on [date]. The event will cover [topics]. [Persona] struggles with [3 persona struggles]. Tell them how attending my event will help solve these pains.

Prompt:

Create a two-minute script for a promotional video to share on LinkedIn. The video will spotlight our exciting upcoming event, [event title], held in [location] on [date]. Include these [event highlights], and give well-deserved recognition to our valued sponsors, [sponsor name(s)]. Make the script compelling and visually captivating to generate excitement among viewers.

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Post-Event Content

In a world of instant gratification and shrinking attention spans, your post-event content needs to be timely.

So the faster you can follow-up after the event with thank yous, surveys, and links to post-event content, the happier your audience will be.

Use these AI prompts when you need to get post-event content out the door quickly:

Prompt:

Write a blog post summarizing my event, [event title], about [topic]. Include sections on [sub topic 1], [sub topic 2], and [sub topic 3], and emphasize how these insights will empower and inform [target audience]. Include these words: [keywords]. Keep the word count between 1,000-1,500 words. Use this transcript to write the blog: [copy and paste webinar transcript]

Prompt:

Craft a personalized thank you message to guests who attended the event, [event title]. Express our team’s gratitude and encourage them to provide feedback, share their experiences, and stay engaged with future events.

Prompt:

Draft a list of 3-5 survey questions to send after my event, [event title], about whether or not the event was valuable. It was about [topic].

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Extra Help

AI tools aren’t just your copy editors. They’re also powerful partners for brainstorming ideas.

For example, we asked ChatGPT to create a list of AI prompts event marketers can use to make their jobs easier.

Here’s what it suggested:

Prompts:

1.

Come up with interactive and exciting contest ideas to boost our event's social media engagement and reach.

2.

We need a unique and captivating theme for our next event. Provide some out-of-the-box ideas to set us apart.

3.

Generate a press release highlighting the key features and benefits of our upcoming event to create buzz.

4.

Analyze survey responses from our last event to identify trends and valuable insights for future improvements.

5.

Can you generate a clever riddle that includes our event hashtag? We'll use it on social media to engage our audience.

6.

Use AI to match our event's personality with a famous historical figure or fictional character. Let's make it fun and relatable!

7.

Come up with quirky names for our event's food and beverage offerings, tied to the theme.

Remember: When it comes to AI prompts, the more details you provide, the better.

When using any of the prompts above, make sure to include as much information about your event as possible, like its purpose, target audience, value props, and more to produce suggestions that are tailored to your needs.

If you’re writing a piece of content on behalf of someone else, context goes a long way there, too.

For example, if you’re writing an email for a sales rep, open your prompt with “Act as a [role] for [company].”

As with most things in life, the more you practice writing and formatting AI prompts, the better you’ll get at generating the results you want.

Check out our other AI guides and resources.

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