The Event Marketing Superstar's Guide to Data at Scale

Guide

Becoming VIP: The Event Marketing Superstar's Guide to Data at Scale

And How Your Technology Connections Can Drive Business Results

As we enter the new era of event marketing, companies are discovering massive, untapped business value in repeatable, scaled event programs. But with more events comes more event data, and how you manage this data is the single biggest differentiator between average and spectacular event marketing programs.

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what's inside

In this guide, explore everything you need to know about event data at scale, and how tapping into this data leads to more customized event experiences and accelerated business results.

you'll learn

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What data at scale means and why it’s a competitive differentiator

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Six benefits of integrating your event data with other business systems

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Which integrations are game-changers for event marketers, and how each can help scale your event marketing programs

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What event data to collect at each stage of the event lifecycle

Get inspired by what data at scale could do for your event marketing.

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