Event Marketing Resources

Infographic

The Biggest Mistakes Made By Event Planners

No one's perfect. But we're event planners -- and the only way we become great event planners is by learning from our past mistakes.

Infographic

What Millennials Really Want from Branded Events

The smartest marketers are courting millennials through experiential marketing. From branded activations at music festivals, to seasonal pop-up shops—savvy brands understand the crucial link between events and brand loyalty.

Run of Show

Why Your Event "Superpower" Matters to Your Event's Success

Does your event close opportunities? Does it drive higher renewal rates? Does it build community?

Not all heroes wear capes, but all events have "superpowers."

Run of Show

The Event Planner Role is Changing: Here's What Skills You Need Today

How to amplify your event experience through the eyes of attendees.

Learn how you can use Snapchat geofilters to enhance the attendee experience and extend it to those who can't be there in person. 

eBook

Your All-In-One Guide to Measuring the ROI from Your Events

It’s no secret events fuel pipeline and drive ROI. The problem lies in the how-to: 65% don't know how to measure the impact of their events.

The Best Event Email Marketing Plan, Ever

A solid and engaging communication plan is the key to driving event success. In this ebook, we'll walk you through it all: from developing your end-to-end plan to tracking its success. From here on out, we've got you covered.

Webinar

The Secrets Behind 140% ROI: Here's Our Winning Dreamforce Strategy

Dreamforce is no joke. With 170,000 attendees, 2,700 sessions, and 300 exhibitors, it’s famous for attracting the tech elite, their deep pockets, and unimaginable brand exposure. But it’s also infamous for being one of the most difficult conferences to crack.

Webinar

Brand Events & Snapchat Geo-Filters

How to amplify your event experience through the eyes of attendees.

Learn how you can use Snapchat geofilters to enhance the attendee experience and extend it to those who can't be there in person.