The fact is: while AI is quite literally “artificial,” events are not. Events are truly the other side of the AI coin. Events are the “Barbie” to AI’s “Oppenheimer.” The “yin” to its “yang.” Ok, ok. You get the idea.
Events produce real, human-to-human connections. Suddenly, “Artificial Intelligence” becomes “Authentically Interconnected.” And trust us, Zero prompts can create real connections and personalized content the way events can!
AI is undoubtedly a game changer, but the need to continue amplifying the power of events will always persist: events are the best way to connect with buyers and customers and create lasting connections.
In nearly every industry, jobs have evolved alongside technology and society.
While you may rehearse a script for a presentation, no AI-generated prompts will help you network, answer questions, or connect with attendees at an in-person event.
Your customers are savvy. They know that when they…
There may not be a personal connection behind that content. But events are inherently personal. And, as we all know, buyers frequently aren’t making purchasing decisions based on features or freebies; they’re basing them on relationships. 🧑🤝🧑
Your customers want to feel an authentic connection with your company. In practice, that may look like extra networking time in your conference agenda or an open Q&A during your next webinar, where you invite customers to join the presenters on-screen for a discussion.
These additional connections with your customers will benefit your relationships and help create user-generated content that can fuel your marketing pipeline.
Right now, the question at the top of every marketer’s mind is, “Does AI cheapen content generation?”
The answer is yes… and no.
While we’re big fans of using AI for content generation (find out why), another content superpower is even more authentic, impactful, and easy to achieve.
Can you guess what we’re hinting at? Yup, it’s events. Events not only connect us but also empower us. They are the fuel our content fire needs to keep burning for years to come!
Events can be a beneficial source of content. Take a panel discussion, for example. We recently hosted a client panel webinar that lasted about 1 hour. But the insights offered were so dense that one event essentially created an entire content campaign in Q2!
We all know events are great (none of us would be here if we didn’t believe that), but they can also be resource-draining and difficult to scale, right?
Not with the right technology and resources in place!
While event tech helps you simplify the complexity of events, the “real AI” (we’re referring to Artificial Intelligence here) can help you scale and grow your programs, reducing the impact on your team. Where technology “falls short,” though, is in fostering the connections that are so essential to us as people.
Splash is a huge advocate (and potential influencer) in leveraging AI for efficiency. But, our game is - and always will be - events, and we’d be remiss to not point out the obvious: as impressive as AI is, there is no shortcut for human connection.
So while AI won’t plan events for you, it will free up your time to make even more Authentic, Interconnected events!
Authentic. Interconnected. Real. Events are both the perfect antidote to AI and the ideal companion. Instead of thinking of them like oil & water, perhaps it’s more akin to oil & vinegar. Completely different, but together, amazing.
How will you use Events to compliment the AI revolution? We can’t wait to help you find out.
