Who wants to be treated like just another email address on a list?
*The problem: We've all felt the pain of opening a generic invite, only to find a fluffy agenda and occasionally a cringe-worthy misspelling of our name.
It makes us feel unimportant... and just plain uninterested.
Let's do better for our own audience.
*What to do: Tune into the workshop to learn how to use every event touchpoint to build a personal, memorable attendee experience.