Power of the Pivot: Creating & Scaling Agile Event Programs
March 
23
, 
2020
7:00pm 

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Jim Dandy

Title, Company

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Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Righteous, Inc.

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Wishes you a wonderful day

Power of the Pivot:

Creating & Scaling Agile Event Programs

Watch the recording of this live broadcast hosted by Katie Martell discussing agile event marketing strategies that can survive anything.

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May
 
28
 at 
1pm 
EDT

What You'll Learn

The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative. 


The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative. 


Join Som Puangladda, VP of Marketing at GumGum, as she shares how to build seamless experiences between the digital and in-person world. Learn how she hosts virtual, in-person, and hybrid event programs that attendees love.

Key Takeaways

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How to build connections both in-person and virtually

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Strategies and tools for building agile event marketing programs

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The experience gap between offline and online worlds

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How to measure and leverage integrations to make it easy

What You'll Learn

We can't control everything that happens. No one knows this better than event marketers. That’s why there’s always a plan B … and C and D. Now, a global health crisis is testing our abilities to pivot event programs quickly without sacrificing attendee experience, brand integrity, or data management. 

 

Join this live broadcast hosted by unapologetic marketing truth-teller, Katie Martell, to discuss the power of the pivot. See the benefits and examples of agile and repeatable strategies for in-person, virtual, and hybrid events. We’ll also highlight what attendees need from these online experiences, and what to avoid when planning events in an age of social distancing.

Key takeaways:

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What it means to be agile in your event marketing

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How agile event programs can reduce risk, create strong connections, and boost ROI

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How to start creating and scaling agile event programs for your hybrid and virtual events

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Common mistakes and misconceptions in the shift to virtual events

Your Moderator

Sab Pell

Sr. Director of Product Marketing

Sab Pell is senior director of product marketing at Openlane, where her goal is to help people unlock the power of in-person events. Prior to Openlane, she led global product marketing teams.

Openlane

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Meet the Speakers

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Speaker

Jessica Duran

CFO & CHIEF COMPLIANCE OFFICER

Speaker

Adam Hemmer

Vice President

Speaker

Colin Welch

MANAGING DIRECTOR

Katie Martell

Unapologetic Marketing Truth-Teller

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Keely O’Neill

Demand Generation Manager, Splash

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Register Now
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Don't miss the chance to learn how to build agile event marketing strategies that can survive anything.

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Copyright © 2020 Splash

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Register now to add to your calendar and join live.

Katie Martell

On-Demand Marketing Consultant

Katie Martell is an unapologetic marketing truth-teller.


Named “one of the most interesting people in marketing” and a top marketing writer on LinkedIn 3X, Katie is the author and Executive Producer of Pandermonium, a book and documentary exploring the intersection of marketing and social movements.


With a distinct opinion and independent perspective, Katie is a frequent speaker and emcee at marketing, technology, business, and digital conferences in the US and internationally. She hosts honest conversations with exceptional individuals in her series, Exceptional Truths.

Keely O'Neill

Demand Generation Manager, Splash

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry and spent five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

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