We can't control everything that happens. No one knows this better than event marketers. That’s why there’s always a plan B … and C and D. Now, a global health crisis is testing our abilities to pivot event programs quickly without sacrificing attendee experience, brand integrity, or data management.
Join this live broadcast hosted by unapologetic marketing truth-teller, Katie Martell, to discuss the power of the pivot. See the benefits and examples of agile and repeatable strategies for in-person, virtual, and hybrid events. We’ll also highlight what attendees need from these online experiences, and what to avoid when planning events in an age of social distancing.
Katie Martell is an unapologetic marketing truth-teller.
Named “one of the most interesting people in marketing” and a top marketing writer on LinkedIn 3X, Katie is the author and Executive Producer of Pandermonium, a book and documentary exploring the intersection of marketing and social movements.
With a distinct opinion and independent perspective, Katie is a frequent speaker and emcee at marketing, technology, business, and digital conferences in the US and internationally. She hosts honest conversations with exceptional individuals in her series, Exceptional Truths.
Keely is the Demand Generation Manager at Splash. She started her events career in the running industry and spent five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.
