We can't control everything that happens. No one knows this better than event marketers. That’s why there’s always a plan B … and C and D. Now, a global health crisis is testing our abilities to pivot event programs quickly without sacrificing attendee experience, brand integrity, or data management.
Join this live broadcast hosted by unapologetic marketing truth-teller, Katie Martell, to discuss the power of the pivot. See the benefits and examples of agile and repeatable strategies for in-person, virtual, and hybrid events. We’ll also highlight what attendees need from these online experiences, and what to avoid when planning events in an age of social distancing.