Sales teams rely heavily on the field team to build and deploy scalable programs that develop and expand their B2B relationships. By going all-in on ABM and rethinking what field marketing means today, Stacie has solved for the gap that in-person events can have on marketing plans. Instead, her team is leaning in, analyzing data, and building virtual experiences that drive human connection.
In this on-demand session from SiriusDecisions Virtual Summit, you’ll hear how Enterprise Field Marketing at Adobe approaches ABM, and how a connected platform ecosystem is critical for their analytics team to use data at scale and build business segmentations that make sense. Plus, find out how this approach allows the field team to best align resources and deliver virtual programs that drive business results.
In this Q&A session, we’ll dive into: