Event Marketing in 2021: The Evolution of the New Normal
July 
28
, 
2020
12 pm EDT

Patty McCord

Netflix Chief Talent Officer

Patty McCord

Netflix Chief Talent Officer

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Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Jim Dandy

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July
 
28
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Event Marketing in 2021: The Evolution of the New Normal

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July
 
28
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EDT
 
Event Marketing in 2021: The Evolution of the New Normal
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July
 
28
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Event Marketing in 2021: The Evolution of the New Normal
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Event Marketing in 2021: The Evolution of the New Normal
November
 
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2020
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What's next for event marketing?

When the events industry turned upside down earlier this year, no one had any idea what to expect. Would in-person events return after a quick quarantine? Would it be the end of events as we knew them?


We now know in-person events aren’t just taking a six-month sabbatical. And that’s inviting a whole new set of questions about what’s next for event marketing.


Join Splash and guest speakers from Slack and Forrester as they discuss these questions and more. Get insights about how to make your events stand out today, best practices for future event marketing, and what they expect as we move into 2021.

 Meet the speakers:

Keely O’Neill, Splash

Demand Generation Manager

Elaine Wargo, ON24

Senior Manager, Brand Experience

In this webinar

You’ll learn:

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Strategies to make your events stand out from the crowd and get people to actually attend

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How to provide attendees with a richer, more engaging experience at every point of the event lifecycle

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Best practices for building and hosting hybrid events

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Things to consider when planning for 2021

Say hello to your speakers.

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Speaker

Jessica Duran

CFO & CHIEF COMPLIANCE OFFICER

Speaker

Adam Hemmer

Vice President

Speaker

Colin Welch

MANAGING DIRECTOR

Amy Barone

Head of Global Events

Slack

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Conrad Mills

Principal Analyst

Forrester

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Rebecca Miller

Senior Manager, Marketing

Splash

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The Speakers

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Learn how Splash can help you find success with your event programs.

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Learn how Splash can help you find success with your event programs ->

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David Stevens

Director of Global Events

Alation

Dave is the Director of Global Events at Alation who created the Enterprise Data Catalog. He is a Silicon Valley native with 20 years in meetings, events, incentives and marketing. Over the past 3 years at Alation he has created a 100% cardboard recyclable tradeshow booth, a company wide incentive trip, made the leap from road shows to user conference thanks to Splash. He has worked in Entertainment, Associations, Experiential, and Corporate.

Keely O'Neill

Demand Generation Manager

Splash

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent five years at Tableau Software splitting her time between event management, event marketing, and event data analytics. At work and in life, she finds joy in accidental (and intended) puns in conversation, going for podcast walks, and petting all the dogs.

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