Ready for a Rebound: Expectations & Trends for Event Marketing in 2022

Expectations & Trends for Event Marketing in 2022

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Patty McCord

Netflix Chief Talent Officer

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Wishes you a wonderful day

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Jim Dandy

Title, Company

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How the role of field marketers has evolved and what it looks like today

Billy Bahnsen

Senior Field Marketing Manager

Splash

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Ready for a Rebound: Expectations & Trends for Event Marketing in 2022
January
 
25
,
 
2022
9am PST / 
12pm 
EST
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New Opportunities and Challenges Await

It's no secret: People are anxious to attend events. And the data backs this up. Our latest research shows that the majority of people are already registered to attend two or more events in 2022.


Join Splash as we reveal the top trends event marketers are expecting for the new year and how you can make them work for you.


Join live for the discussion, Q&A, and a raffle. Everyone who registers will also get a copy of this new research.

In This Webinar

You’ll learn:

The top trends event organizers are preparing themselves and their organizations for in 2022

What other marketers think the future holds for in-person, virtual, and hybrid events

Tactics to overcome the biggest challenges facing event organizers in 2022 and beyond

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Say hello to your speakers.

Rebecca Miller

Director, Marketing & Communications

Splash

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Camille White-Stern

Communications Manager

Splash

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Billy Bahnsen

Senior Field Marketing Manager

Splash

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Learn how Splash can help you find success with your event programs.

Request a Demo
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Ready for a Rebound: Expectations & Trends for Event Marketing in 2022
July
 
28
 at 
12
 
pm
 
EDT
 
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The Future of Field Marketing is Here.

Field marketing strategies may vary, but there are common challenges—from the constant balancing act between Sales and Marketing to limited bandwidth and budget. There's no shortage of obstacles that stand in the way of you hitting your goals. Yet, many field marketers have found success through thoughtful innovation—especially over the past year-plus.

 Meet the speakers:

Keely O’Neill, Splash

Demand Generation Manager

Elaine Wargo, ON24

Senior Manager, Brand Experience

In this webinar

You’ll learn:

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How the role of field marketers has evolved and what it looks like today

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Tactics to overcome the biggest obstacles faced during the ongoing pandemic

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Game-changing solutions to help you execute successful strategies and meet or exceed your pipeline goals

Say hello to your speakers.

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Speaker

Jessica Duran

CFO & CHIEF COMPLIANCE OFFICER

Speaker

Adam Hemmer

Vice President

Speaker

Colin Welch

MANAGING DIRECTOR

Billy Bahnsen

Senior Field Marketing Manager,

Splash

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Kim-Mai Underwood

Senior Field Marketing Manager, PagerDuty

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Alli Rubach

Group Manager of for Field Marketing Corporate Programs, HashiCorp

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Learn how Splash can help you find success with your field marketing programs.

Request a demo ->

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Billy Bahnsen

Senior Field Marketing Manager, Splash

Billy Bahnsen is the Senior Field Marketing Manager at Splash, responsible for strategizing with revenue teams to uncover net new and drive expansion opportunities. Prior to his time at Splash, Billy partnered with sales and success teams as a Field Marketing lead at PagerDuty, Anaplan and Tagetik (now Wolters Kluwer).

Kim-Mai Underwood

Senior Field Marketing Manager, PagerDuty

Kim-Mai Underwood is a Senior Field Marketing Manager at PagerDuty with over 7 years of experience in marketing, demand generation, and executive programs. She has over 11 years of experience in working in high-growth B2B SaaS Enterprise like Salesforce, as well as scaling startup companies like TripActions. Her expertise is in creating, implementing, and managing fully integrated field marketing, demand generation, and marketing automation programs for direct sales organizations. She holds a B.A. in Business Administration from San Diego State University. In her spare time, she enjoys cooking, planning social gatherings for family and friends, and playing with her 3 year old son.

Alli Rubach

Group Manager of Field Marketing Corporate Programs, HashiCorp

Alli is a seasoned marketer with 6.5 years of experience in the SaaS industry, holding positions in sales, customer success, and marketing. Her passion is to build foundations of start ups and grow with them to become mature, post IPO companies. Also, she has a strong passion to promote and support women in business. Midwest born, Alli now resides in San Francisco and leads the Field Marketing, Corporate Programs team at Hashicorp. In her free time, she loves to travel, immerse herself in new cultures and learn about different regions of the world. 


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Rebecca Miller

Director, Marketing & Comms

Splash

Rebecca leads a team of marketing and communications professionals who help people understand the importance of events at scale through top-of-funnel programs. Before joining Splash in 2019, she led communications, events, and content marketing at various B2B companies. Outside of work, Rebecca enjoys running (yes, for fun), traveling, and spending time with her husband and newborn daughter.

Camille White-Stern

Communications Manager

Splash

Camille manages internal and external communications programs at Splash, from social to public relations to events — and so much in between. She has 10+ years of experience in event production at B2B organizations and was recently named a Business Event Strategist of the Year by PCMA.

Billy Bahnsen

Senior Field Marketing Manager

Splash

Billy Bahnsen is the Senior Field Marketing Manager at Splash, responsible for strategizing with revenue teams to uncover net-new opportunities and drive expansion. Prior to his time at Splash, Billy partnered with sales and success teams as a field marketing lead at PagerDuty, Anaplan, and Tagetik (now Wolters Kluwer).

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