739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.
Hear from executives from Harvard Business Review Analytic Services, Splash, and Tableau to learn how brands are investing in events today, and what differentiates the top performers from the rest.
Watch now to learn: