A New Era in Event Marketing: Research Findings & What the Leaders Do

739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.

Hear from executives from Harvard Business Review Analytic Services, Splash, and Tableau to learn how brands are investing in events today, and what differentiates the top performers from the rest.

Watch now to learn:

• Budget, staffing, event type, and measurement benchmarks
• Key attributes of Event Optimizers - the 23% that can measure ROI
• How tech and data giant Tableau scaled a high-performance events program

Matt and Kathy are back from our first GDPR webinar to answer all these questions and more. 

Watch now to get the latest and greatest of GDPR best practices, a look into our own strategy and how it went, tips to stay compliant and drive better event results, and an optional walkthrough of how to improve your GDPR processes in Splash.

Dig into all the expert event research, insight, and best practices. Watch now!