[Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do
Tuesday 
June 
19
 at 
1:00pm

[On-Demand Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do

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splash event marketing study
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A New Era in Event Marketing: Research Findings & What the Leaders Do

Wednesday, February 28th @ 2pm ET / 11am PT

Tuesday
, 
June 
19th
 at  
1:00pm
 EST
[Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do

Wednesday, February 28th @ 2pm ET / 11am PT

Tuesday
, 
June 
19th
 at  
1:00pm
 EST
[Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do

The countdown to GDPR compliance is on. Now’s the time to turn those thoughts into action and make sure you (and your events) are prepared by May 25th. But where do you start?



The countdown to GDPR compliance is on. Now’s the time to turn those thoughts into action and make sure you (and your events) are prepared by May 25th. But where do you start?



The results are in...

739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.


Hear from executives from Harvard Business Review Analytic Services, Splash, and Tableau to learn how brands are investing in events today, and what differentiates the top performers from the rest.

 

Watch now to learn:

• Budget, staffing, event type, and measurement benchmarks
• Key attributes of Event Optimizers - the 23% that can measure ROI
• How tech and data giant Tableau scaled a high-performance events program

Matt and Kathy are back from our first GDPR webinar to answer all these questions and more. 

 

Watch now to get the latest and greatest of GDPR best practices, a look into our own strategy and how it went, tips to stay compliant and drive better event results, and an optional walkthrough of how to improve your GDPR processes in Splash.

• A rundown of the latest and greatest GDPR best practices
• How to both stay compliant and drive better event results
• In-the-wild GDPR examples from actual event marketers

Dig into all the expert event research, insight, and best practices. Watch now!

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demand webinar!

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Alex Clemente event marketing

Alex Clemente

Managing Director, Harvard Business Review Analytic Services

Alex Clemente is the founding managing director of Harvard Business Review Analytic Services, the research arm of Harvard Business Review Group that conducts research on management challenges and emerging business opportunities.

Ben Hindman event marketing

Ben Hindman

CEO & Co-Founder, Splash

Ben Hindman is Co-Founder and CEO of Splash, the leading event marketing automation platform used by over half of the Fortune 500. Prior to Splash, Hindman was head of events for publishing giant Thrillist - where he produced everything from mystery fly-aways to full-scale concerts. 

Amy Barone event marketing

Amy Barone

Sr. Director, Marketing Events & Engagement Programs,Tableau Software

Amy Barone is the Senior Director of Events and Customer Engagement Programs for Tableau. Under her leadership, her team creates and manages hundreds of in-person programs for Tableau customers, prospects, and employees around the globe.

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