[On-Demand Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do

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A New Era in Event Marketing: Research Findings & What the Leaders Do

[Webinar] A New Era in Event Marketing: Research Findings & What the Leaders Do

Tuesday

June

19th

1:00pm

EST

The results are in...

739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.

Hear from executives from Harvard Business Review Analytic Services, Splash, and Tableau to learn how brands are investing in events today, and what differentiates the top performers from the rest.

Watch now to learn:

• Budget, staffing, event type, and measurement benchmarks
• Key attributes of Event Optimizers - the 23% that can measure ROI
• How tech and data giant Tableau scaled a high-performance events program

Dig into all the expert event research, insight, and best practices. Watch now!

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Alex Clemente

Managing Director, Harvard Business Review Analytic Services

Alex Clemente is the founding managing director of Harvard Business Review Analytic Services, the research arm of Harvard Business Review Group that conducts research on management challenges and emerging business opportunities.

Ben Hindman

CEO & Co-Founder, Splash

Ben Hindman is Co-Founder and CEO of Splash, the leading event marketing automation platform used by over half of the Fortune 500. Prior to Splash, Hindman was head of events for publishing giant Thrillist - where he produced everything from mystery fly-aways to full-scale concerts.

Amy Barone

Sr. Director, Marketing Events & Engagement Programs,Tableau Software

Amy Barone is the Senior Director of Events and Customer Engagement Programs for Tableau. Under her leadership, her team creates and manages hundreds of in-person programs for Tableau customers, prospects, and employees around the globe.