Name: Lessons in Virtual Events: Practical Advice for Event Marketers
Start: 2020-06-23T13:00:00-04:00
End: 2020-06-23T14:00:00-04:00
Location: Virtual

Lessons in Virtual Events: Practical Advice for Event Marketers

Join us for a panel discussion and retrospective with experts from Shopify, the Zinc Agency, Vimeo, and Splash on what they’ve learned — and what’s next — with virtual events in 2020.

Available On-Demand

Lessons in Virtual Events: Practical Advice for Event Marketers

Relax and relive the moment.

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What was covered

Virtual events have taken center stage as stay-at-home measures rolled out across the globe. Three months in, our panel has plenty of advice and insights on how the brands they represent successfully pivoted to online experiences from in-person events.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

What You'll Learn

Virtual events have taken center stage as stay-at-home measures rolled out across the globe. Three months in, our panel has plenty of advice and insights on how the brands they represent successfully pivoted to online experiences from in-person events.

Key Takeaways:

•

How Shopify and the Zinc Agency produce engaging virtual events on tight deadlines

•

What marketers can do to build exclusivity, brand affinity, and excitement around virtual events

•

Why virtual events can offer equally meaningful experiences

•

Tips for producing an engaging live stream — from content strategy to execution

Meet the Panel

Your Host

Mahdi Motamedi

Director of Sales

vimeo

Panelist

Caitlin Teed

Experiential Marketing Manager

SHOPIFY

PANELIST

Will Steinberg

Co-President

ZINC AGENCY

PANELIST

Keely O'Neill

Demand Generation Manager

splash

Featured Voices

Don't miss the chance to hear how these brands are pivoting to virtual events.

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