If COVID has taught marketers anything, it's that virtual and hybrid events aren’t going anywhere. Companies got a taste for digital program ROI, and they’re loving it. No physical venues, catering, or accommodations — plus a whole lot more flexibility and capacity.
Because we don’t have to stress the logistics as much, there’s more time for dialing in quality programming. And what’s better than the perfect run of show?
Answer: repurposing it for maximum impact. That’s where on-demand strategies come in.
Piper is the Director of Product Marketing at Splash. His goal is to shine a light on what's next in event marketing and live program tech. He brings a love of meaningful analytics from a previous life at Tableau, and you can find him working on ways to use product marketing at the top of the funnel, or a hiking trail, most days.
Kim-Mai Underwood is a Senior Field Marketing Manager at PagerDuty with over 7 years of experience in marketing, demand generation, and executive programs. She has over 11 years of experience in working in high-growth B2B SaaS Enterprise like Salesforce, as well as scaling startup companies like TripActions. Her expertise is in creating, implementing, and managing fully integrated field marketing, demand generation, and marketing automation programs for direct sales organizations. She holds a B.A. in Business Administration from San Diego State University. In her spare time, she enjoys cooking, planning social gatherings for family and friends, and playing with her 3 year old son.
Alli is a seasoned marketer with 6.5 years of experience in the SaaS industry, holding positions in sales, customer success, and marketing. Her passion is to build foundations of start ups and grow with them to become mature, post IPO companies. Also, she has a strong passion to promote and support women in business. Midwest born, Alli now resides in San Francisco and leads the Field Marketing, Corporate Programs team at Hashicorp. In her free time, she loves to travel, immerse herself in new cultures and learn about different regions of the world.
Billy Bahnsen is the Senior Field Marketing Manager at Splash, responsible for strategizing with revenue teams to uncover net new and drive expansion opportunities. Prior to his time at Splash, Billy partnered with sales and success teams as a Field Marketing lead at PagerDuty, Anaplan and Tagetik (now Wolters Kluwer).
As Director of Marketing & Communications at Splash, Rebecca creates programs that help event marketers understand the importance of scale and how it translates to event goals and business results. A Chicago native, Rebecca recently traded the harsh winters for yearlong sun in the Arizona desert, where you can find her on running trails, in the pool, or at a patio cheering on the Chicago Bears.
Alli is a seasoned marketer with 6.5 years of experience in the SaaS industry, holding positions in sales, customer success, and marketing. Her passion is to build foundations of start ups and grow with them to become mature, post IPO companies. Also, she has a strong passion to promote and support women in business. Midwest born, Alli now resides in San Francisco and leads the Field Marketing, Corporate Programs team at Hashicorp. In her free time, she loves to travel, immerse herself in new cultures and learn about different regions of the world.
