The Rise of Event-Led Growth & Other Event Trends for 2024

What To Expect

Backed by our annual 2024 Outlook on Events report, there is a consensus among event marketers that events stand out as the most effective revenue-generating channel for their companies.

What else did we learn about events in 2024, and how can you use these insights as you execute on your events strategy this year?

Watch us reveal the top challenges marketers will face this year, how they’re thinking about measuring event success, and why they’re adopting an event-led growth strategy.

Speakers

Camille White-Stern

Director, Experiential Marketing

Kate Hammitt

CMO, Splash

Brandon Sheppard

Sr. Manager of Sales Enablement, Splash

Rebecca Miller

Director of Marketing & Comms, Splash

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The Rise of Event-Led Growth & Other Event Trends for 2024

What You'll Learn

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Explore key findings on emerging trends in event marketing and how to incorporate them into your strategy.

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Discover the top challenges event marketers are facing in 2024 and how to tackle them head-on.

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Understand why event marketers believe events can be your most impactful acquisition channel and revenue generator.

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Increase revenue growth by improving growth by improving internal alignment

Camille White-Stern

Job Title, Company

Oliver Jensen, a dynamic marketing visionary, is best known for his groundbreaking campaigns that seem to touch every conceivable demographic.

Name Of Panelist

Job Title, Company

Oliver Jensen, a dynamic marketing visionary, is best known for his groundbreaking campaigns that seem to touch every conceivable demographic. Hailing from a lineage of interdimensional housewives skilled in the art of quantum jumping, Oliver channeled his unique upbringing into crafting ad narratives that resonate in multiple realities simultaneously. This method, popularly dubbed 'Multiverse Marketing', catapulted his book 'Every Niche Everywhere' to global acclaim. When he's not pioneering advertising frontiers or helping his family prevent cosmic apocalypses, Oliver runs 'AdScape', a premier agency catering to clients across the multiverse.