In-person events are canceled for the foreseeable future and the marketing industry has shifted on a dime. In addition to creating delightful experiences for attendees, event marketers are now expected to be skilled in digital marketing and campaign operations.
An increase in virtual events requires teamwork for setup, promotion, production, and follow-up throughout the organization. Hear from experts at Etumos and Marketo Engage how to scale successfully with a strong and repeatable operations process.
Tech stack used: Splash, ON24, Marketo, Salesforce, Slack
Learn how Splash can help you find success with your event programs. Request a demo ->
As a 4x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amanda loves to travel and is an aficionado of all things related to Saturday Night Live.
Brittany develops and manages communications and promotions for large scale events through expert use of Marketo as a Certified Expert. When she’s not building and optimizing Marketo programs she can be found chasing around an active 11-month-old baby boy, find her center through her yoga practice, or snuggling up with a good book and two cute pups.
Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent five years at Tableau Software splitting her time between event management, event marketing, and event data analytics. At work and in life, she finds joy in accidental (and intended) puns in conversation, going for podcast walks, and petting all the dogs.
