As we started the year, we never imagined how we would have to reimagine our events strategy. Recent Gartner research revealed that 68% of CMOs had canceled or postponed customer-facing marketing events in response to the current pandemic. With so many marketers looking to figure out how to replace the brand awareness and lead volume usually delivered by these events, it’s no surprise that many are turning to virtual events. All businesses, including the small and growing businesses are also rethinking how to create impactful and engaging virtual events.
In this special session we'll discuss how to run successful virtual events — including content, technology, promotion and follow-up. We’ll be hearing from from one of our SMB customer Trailblazer, Ben Hindman, Co-founder & CEO of Splash, and a leader in the events industry Meredith Sain, Senior Director of Product Marketing, and the lead for our SMB Executive events. We will cover insights on how small businesses are converting and connecting with their customers through virtual events, and how solutions can help optimize and ease the transition.
Splash's fourth employee, Zach's been giving our customers the tools to be great™ since 2013. Not to date himself, but his favorite movie is Dumb and Dumber (1994); he also uses The Plaza Hotel as the location on all of his Splash demo events (that's a Home Alone 2 reference).
Interests: Coffee, crosswords, and boxers