You've created a kick-ass event at an amazing location with a killer event page - and all within budget! Now what? Your biggest fear: getting people to show up!
Enter the invite, arguably one of your event plan's most pivotal – and potentially daunting - elements. But it's not just about the invite; consistent communication throughout the event lifecycle is key to showcasing your unwavering commitment to attendees and boosting your attendance rate.
But don't worry; we've got you covered. We'll outline a simple email sequence that's easy to customize for your unique event, and, as a bonus, we'll even include a template of a simple but effective sequence we use in our event plans.
Provide the recipient with a high-level overview of the event and its value prop. What will entice them to want to attend your event? Will they learn or understand something better? Will they meet people and make connections? People often spend time on things because of who they will become as a result of it. (For a deeper dive into messaging, check out this video).
It’s a good idea to send attendees a quick email after they RSVP to reiterate that they have successfully registered and recap the details. This is a great time to provide a way for them to add this event to their personal calendars. The ability to do so will increase their probability of attending by 200%.
Reiterate the details of your event (date, time, location, and your hashtag to promote social sharing). It’s ok to send multiple reminder emails. Typically, the day before or day-of works well, but we’ve also sent reminders three days prior with success.Â
Use this reminder as an opportunity to highlight any changes to the event or provide guests with more detailed instructions or information if necessary.
Let your guests know you appreciate the time they took out of their busy lives to attend your event. When appropriate, share the presentation and/or the recorded content to view on-demand. Take this opportunity to continue to engage with your guests after the event. For example, give them a link to event photos or a tangible event recap. Follow-up emails can include anything from a post-event survey to a discount on your next event.
After the initial follow-up, you may choose to put your attendees into some form of nurture email drip. Nurture emails allow you to maintain a valuable connection, provide additional resources, and keep the excitement alive even after the event has ended, leaving a lasting impression on your attendees.
Consistent and effective communication throughout the event lifecycle is vital to maximize attendance and create a memorable experience for your attendees.
By following the outlined email sequence, you can streamline your event communication and leave a lasting impression on your guests.Â
Don't miss out on the opportunity to download our free email templates to kickstart your event success today. Get ready to elevate your event communication and achieve remarkable results. Download the templates now and take your event to the next level!
