20 Effective Event Promotion Tips in Less Than 2 Minutes
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Written by Ben Hindman

@bennydotevents
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20 Effective Event Promotion Tips in Less Than 2 Minutes

October 17, 2018

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20 Effective Event Promotion Tips in Less Than 2 Minutes
Try It Free
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Written by Ben Hindman

@bennydotevents

[VIDEO] 20 Event Promotion Tips in Under Two Minutes

October 17, 2018

Are you in the midst of a promotional cycle and need to drive more RSVPs? Don't stress – you've got a lot of options to get the message out there and get people excited about your event. 


In this new Run of Show video, we share our rapid fire event promotion tips – 20 promotional channels in under two minutes – to help you drive engagement and increase RSVPs for your next event. 


Check it out:

Love the animation in this video? Check out Ink Factory. 

Want to see more Run of Show videos? See our archives page here and subscribe to stay in the loop.

Video Transcript:

This Run of Show is a special one, and it should pulled out when you're at the beginning of your 8 to 10 week promotional cycle and you're really thinking about driving RSVPs. I'm hoping this can jog your memory on all of the different channels that you have available.

event promotion drive rsvps channels

But if you're watching this video, my guess is you have very little time to listen to me. So as opposed to going into a long, drawn-out tirade of ideas, let's instead put two minutes on the clock, and I'll rattle some ideas at you. And hopefully, some of these work for your event strategy.

 

Okay, two minutes is on the clock. Let's do it.

1. Solidify Your Host Committee

First, and probably the best idea, is a host committee. Have you found people who know a lot of people in the industry, and have you incentivized them to drive RSVPs – maybe with a VIP dinner or some sort of special access or discount code?

book trade shows conference strategy
event promotion drive rsvps host committee

2. Reach Out to Your Community

Have you found a great community that you can actually go and speak to and promote the event live (and offer a discount to!)? These could be school groups, meetups, or any kind of group that actually congregates in person.

event promotion drive rsvps communities

3. Push Your Digital Strategy

Have you pushed any SEO or SEM initiatives? You can enlist an agency to help you drive your digital efforts. 

 

And be sure to think through a promotional strategy via email – one that has urgency through price breaks, or speaker announcements. Have you really thought that all the way through? And have you created an AB test that will allow you to track these people all the way through the funnel?

event promotion drive rsvps digital

Also, think through a promotional strategy via email – one that has urgency through price breaks, or an announcements of speakers. And have you created almost an AB test of that, one that you can actually track people all the way through the funnel?

4. Find the Right Partners

Have you pinpointed your event partners? You really want to hold your partners accountable, and make sure that they're driving RSVPs and helping to spread the word. For example, we often send our parters assets and language to use so they can post about the event on their own social channels.

event promotion drive rsvps partners

It's also beneficial to reach out to press and PR, and really think about a story that you could release before the event. And ask yourself: have you reached out to individuals and PR agencies who are clearly connectors? Maybe they would be interested in being on the host committee, too.

5. Collaborate With Your Outreach Teams

Have you aligned with your sales team, outbound, BDR, and talent teams and enlisted them to actually put this in their cadence? And have you incentivized them with leader boards, or compensations or prizes for whoever drives the most opportunity into the room. 

event promotion drive rsvps sales team

6. Hold Your Leadership Team Accountable

Have you reached out to your executive team? Have you really sat down with your executives and said, "Hey, I'm gonna watch as you invite or create a list of people to invite"? That's really powerful when it comes to getting them invested in your event.

event promotion drive rsvps executive team

7. Leverage Your Own Properties

Have you thought about your own properties? Like your website, chatbots, maybe even inside of your product, or your content – for example any newsletters you send out. Leveraging your own marketing communications is a really effective way to get your event in front of people's faces.

event promotion drive rsvps owned properties

8. Know Your Value Proposition

Have you said your event value proposition over and over again, but in different ways? That is the number one way to achieve an effective event promotion strategy.

event promotion drive rsvps value prop

Above All: Relax, it's going to work out!

At the end of the day, the most important thing you can do is remember that many of your RSVPs are going to come in the last two weeks before your event. So it's important to relax (at least a little bit). You're gonna sell this thing out.

What's Next?

I mentioned this before, but I've been thinking about the power of a clear value proposition, and so in the next video I'm going to walk through how some of the top event marketers think about building out their value propositions. So definitely be on the lookout if that concept is unclear, or if you just need a refresher on it.

event promotion value proposition

And thanks for taking the time to tune in during your (likely hectic) promotional cycle. I know it's gonna all work, and best of luck at your next event – I look forward to my invitation.

Want to boost engagement after your event, too? Check out our 6 steps to driving better post-event engagement or other Run of Show videos.

author

Ben Hindman

Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.


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