12
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2018
How an AI Company Uses URL to IRL Experiences to Drive Engagement and Revenue

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WEBINAR

How an AI Company Uses URL to IRL Experiences to Drive Engagement and Revenue

March 24

11 am PDT / 2 pm EDT

7:00 PM

Session Name

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Brian Jameson

Openlane

Brand Strategist

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Brian Jameson

Openlane

Brand Strategist

Brian Jameson

Brand Strategist

Openlane

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Wishes you a wonderful day

Jim Dandy

Sales Manager

Intercom

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Mar
24

How an AI Company Uses IRL-to-URL Experiences to Drive Engagement and Revenue

Find creativity in the chaos of event marketing. Agility required.

11am
 PDT
Mar
 
24
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11am
 PST

What You'll Learn

The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative. 

 

Join Som Puangladda, VP of Global Marketing at GumGum, as she shares how to build seamless experiences between the digital and in-person world. Learn how she hosts virtual, in-person, and hybrid event programs that attendees love.

Key takeaways:

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How to build event programs that build connections both in-person and virtually

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Strategies and tools for building robust and agile event marketing programs

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How to bridge the experience gap between offline and online worlds

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How to measure the effectiveness of your programs and leverage integrations to make it easy

Your Hosts

Som Puangladda

VP Global Marketing

GumGum

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Keely O'Neill

Demand Generation Manager

Splash

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Learn how Splash can help you find success with your event programs.

Request a Demo
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How an AI Company Uses URL to IRL Experiences to Drive Engagement and Revenue

September
 
3
, 
2020

Tune in at 11 am PDT / 2 pm EDT

 

Finding creativity in the chaos of event marketing. Agility required.

Event marketers are asking themselves tough questions after so many major conference cancellations. What’s next? The show must go on.

 

Join Som Puangladda, VP of Marketing at GumGum, as she shares how to build seamless experiences between the digital and in-person world. Learn how she leverages Splash to host events that close the gap  with agile event programs virtually, in person, and a combination of both.

*This webinar is not intended as legal advice. You should always consult with your internal legal counsel to ensure you are in compliance.

In this webinar, you'll learn:

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How to build event programs that connect IRL and URL

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Strategies and tools for building a robust and agile event marketing

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How to bridge the experience gap from the offline and online worlds

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How to measure the effectiveness of your programs and leverage integrations to make it easy

The ultimate blind date...
Event marketing + Compliance

There’s nothing more relieving than knowing your marketing strategies are keeping you compliant. Privacy policies like GDPR and CCPA are top of mind for marketers, especially those responsible for hosting or supporting operations for online and live events. And with stiff penalties for violations, protecting your users’ data privacy isn’t just the right thing to do – it also offers long-term business benefits.


Join Splash and Etumos for this webinar, where we’ll cover key compliance considerations for event marketing, including how connecting your event data can make this effort easier for you as we showcase the Splash to Marketo integration.

*This webinar is not intended as legal advice. You should always consult with your internal legal counsel to ensure you are in compliance.

Learn about:

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What to consider as you start preparing for your event

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How to stay in compliance with your company privacy policies using Splash + Marketo

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Best practices to ensure you’re asking all the right questions when it comes to hosting a compliant event

Your hosts:

Keely O'Neill

Demand Generation Manager

Splash

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Kara Walter

Director of Marketing Operations

Splash

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Nichole Tucker

Senior Marketing Manager

ETUMOS

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Keith Nyberg

Marketing Technology Consultant

ETUMOS

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Ready to learn a handful of great tips? Secure your spot today!


Share the love with your team and invite them too. 


Keely O'Neill

Splash

Demand Generation Manager

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Kara Walter

Splash

Director of Marketing Operations

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Nichole Tucker

Etumos

Senior Marketing Manager

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Keith Nyberg

Etumos

Marketing Technology Consultant

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Your hosts:


Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Keely O'Neill

Splash

Demand Generation Manager

Kara has been a Marketo Certified Expert since 2013, and has spent much of her career in Marketing Automation consulting and Marketing Operations for both Startups and Enterprises alike. Prior to Splash, she spent over 3 years at Amazon Web Services helping run their Global Lead Management and Marketing Automation team. In her free time, you can find her at the stable with her horse, Money, or spending time with her three children

Kara Walter

Splash

Director of Marketing Operations

Nichole is both a Marketo Certified Expert and a Marketo Certified Solutions Architect marketer with a passion for event management and anti-fluff, intelligent marketing campaigns. Having started her career with Etumos as a Marketing Technology Consultant, she now leads Etumos' marketing efforts, and specializes in event marketing. When not in front of a computer, Nichole is either at a UW Husky Football game or hiking in the PNW.

Nichole Tucker

Etumos

Senior Marketing Manager

Keith is a Marketo Certified Expert and 4x Marketo Champion who loves troubleshooting any and all database issues. He is unhealthily bothered by dirty data and messy instances. On the Platform Operations (POPs) team at Etumos as a Marketing Technology Consultant, Keith is an integral part of Etumos' privacy compliance architecture team. When offline, Keith is traveling the world or back home in California on his surfboard.

Keith Nyberg

Etumos

Marketing Technology Consultant

Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.


Cheri Keith

SiriusDecisions

Research Director, Demand Marketing Strategies

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Keely O'Neill

Splash

Demand Generation Manager

Nichole is both a Marketo Certified Expert and a Marketo Certified Solutions Architect marketer with a passion for event management and anti-fluff, intelligent marketing campaigns. Having started her career with Etumos as a Marketing Technology Consultant, she now leads Etumos' marketing efforts, and specializes in event marketing. When not in front of a computer, Nichole is either at a UW Husky Football game or hiking in the PNW.

Nichole Tucker

Etumos

Senior Marketing Manager

Keith is a Marketo Certified Expert and 4x Marketo Champion who loves troubleshooting any and all database issues. He is unhealthily bothered by dirty data and messy instances. On the Platform Operations (POPs) team at Etumos as a Marketing Technology Consultant, Keith is an integral part of Etumos' privacy compliance architecture team. When offline, Keith is traveling the world or back home in California on his surfboard.

Keith Nyberg

Etumos

Marketing Technology Consultant

Your Experts

Som Puangladda

GumGum

VP Global Marketing

Som has spent more than fifteen years working with leading tech companies from Silicon Valley to New York City. Today, she is an award-winning global marketer, responsible for revenue growth and marketing at GumGum, a Santa Monica-based AI and digital marketing company. She holds a degree in Business and Marketing from Assumption University and currently resides in Marina Del Rey, CA. When she is not working, Puangladda enjoys cooking, travel, and connecting people to one another.



Keely O'Neill

Splash

Demand Generation Manager

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Ready to learn a handful of great tips? Secure your spot today.

Share the love with your team and invite them too. 

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Keely O'Neill

Demand Generation Manager, Splash

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Som Puangladda

VP Global Marketing, GumGum

Som has spent more than fifteen years working with leading tech companies from Silicon Valley to New York City. Today, she is an award-winning global marketer, responsible for revenue growth and marketing at GumGum, a Santa Monica-based AI and digital marketing company. She holds a degree in Business and Marketing from Assumption University and currently resides in Marina Del Rey, CA. When she is not working, Puangladda enjoys cooking, travel, and connecting people to one another.

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