Agile Events Built to Survive Anything

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Agile Events Built to Survive Anything

Outsmart crises with quickly adaptable and hyper-effective agile event programs.

Here's the situation.

We can’t control everything — event marketers know this better than anyone. From a budget cut to a global pandemic, we need to think and act quickly to make sure our events continue thriving. That’s where agile event marketing comes in.

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Agile event marketing means delivering high-value events that are measurable, easily adaptable, and highly customizable.

Agile event programs are smaller in scale, local events or virtual events — or a hybrid, which blends in person with online events.

The most savvy event marketers scale their agile event programs without compromising brand integrity or losing valuable data.

Guide

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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Case Study

Expedia Group Scales Agile Event Programs with Thousands of Events

Expedia Group was spending 100+ hours of each event, experiencing brand integrity and data visibility issues, and missing out on events with huge ROI potential. Learn how they embraced live and online event marketing to find success.

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Webinars

on demand

March 10, 2020

Crisis Mode: Ideas for Managing Events in Challenging Situations

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on demand

March 19, 2020

How to Build a Rock Solid Agile Events Program

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on demand

March 24, 2020

How an AI Company Uses URL to IRL Experiences to Drive Engagement and Revenue

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blog

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.