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2018
Crisis Mode: Ideas for Managing Events in Challenging Situations

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WEBINAR

Crisis Mode: Tips for Managing Events in Challenging Situations

March 10 at 9AM PST / 12 PM EST

7:00 PM

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Brian Jameson

Openlane

Brand Strategist

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Brian Jameson

Openlane

Brand Strategist

Brian Jameson

Brand Strategist

Openlane

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David Doe

Designer - Redshoe

Crisis Mode: Ideas for Managing Events in Challenging Situations

September
 
3
, 
2020

Available On Demand

 

Manage your event programs with confidence and a plan.

No matter how many details we’ve considered during planning, sometimes external situations present crisis scenarios for event marketers. We have to make difficult decisions with the best interests of our attendees, our teams and our companies in mind. We have to be prepared with back-up plans and decision-making frameworks to guide these choices.


Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it. They'll share how they've managed past crisis situations and how they're adapting and making decisions around the current coronavirus situation.

*This webinar is not intended as legal advice. You should always consult with your internal legal counsel to ensure you are in compliance.

In this session, attendees can expect to learn:

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Considerations in deciding whether or not to cancel an event in the face of a crisis

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Preparedness when moving forward with an event in a potentially risky environment

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Tactics for deploying a back-up plan when a crisis situation forces an event cancellation

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Strategies for events that can continue and succeed through crisis

The ultimate blind date...
Event marketing + Compliance

There’s nothing more relieving than knowing your marketing strategies are keeping you compliant. Privacy policies like GDPR and CCPA are top of mind for marketers, especially those responsible for hosting or supporting operations for online and live events. And with stiff penalties for violations, protecting your users’ data privacy isn’t just the right thing to do – it also offers long-term business benefits.


Join Splash and Etumos for this webinar, where we’ll cover key compliance considerations for event marketing, including how connecting your event data can make this effort easier for you as we showcase the Splash to Marketo integration.

*This webinar is not intended as legal advice. You should always consult with your internal legal counsel to ensure you are in compliance.

Learn about:

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What to consider as you start preparing for your event

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How to stay in compliance with your company privacy policies using Splash + Marketo

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Best practices to ensure you’re asking all the right questions when it comes to hosting a compliant event

Your hosts:

Keely O'Neill

Demand Generation Manager

Splash

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Kara Walter

Director of Marketing Operations

Splash

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Nichole Tucker

Senior Marketing Manager

ETUMOS

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Keith Nyberg

Marketing Technology Consultant

ETUMOS

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Ready to learn a handful of great tips? Secure your spot today!


Share the love with your team and invite them too. 


Keely O'Neill

Splash

Demand Generation Manager

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Kara Walter

Splash

Director of Marketing Operations

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Nichole Tucker

Etumos

Senior Marketing Manager

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Keith Nyberg

Etumos

Marketing Technology Consultant

Brief description of each host of the webinar. Brief description of each host of the webinar. Brief description of each host of the webinar.

Your hosts:


Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Keely O'Neill

Splash

Demand Generation Manager

Kara has been a Marketo Certified Expert since 2013, and has spent much of her career in Marketing Automation consulting and Marketing Operations for both Startups and Enterprises alike. Prior to Splash, she spent over 3 years at Amazon Web Services helping run their Global Lead Management and Marketing Automation team. In her free time, you can find her at the stable with her horse, Money, or spending time with her three children

Kara Walter

Splash

Director of Marketing Operations

Nichole is both a Marketo Certified Expert and a Marketo Certified Solutions Architect marketer with a passion for event management and anti-fluff, intelligent marketing campaigns. Having started her career with Etumos as a Marketing Technology Consultant, she now leads Etumos' marketing efforts, and specializes in event marketing. When not in front of a computer, Nichole is either at a UW Husky Football game or hiking in the PNW.

Nichole Tucker

Etumos

Senior Marketing Manager

Keith is a Marketo Certified Expert and 4x Marketo Champion who loves troubleshooting any and all database issues. He is unhealthily bothered by dirty data and messy instances. On the Platform Operations (POPs) team at Etumos as a Marketing Technology Consultant, Keith is an integral part of Etumos' privacy compliance architecture team. When offline, Keith is traveling the world or back home in California on his surfboard.

Keith Nyberg

Etumos

Marketing Technology Consultant

Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.


Cheri Keith

SiriusDecisions

Research Director, Demand Marketing Strategies

Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.

Keely O'Neill

Splash

Demand Generation Manager

Nichole is both a Marketo Certified Expert and a Marketo Certified Solutions Architect marketer with a passion for event management and anti-fluff, intelligent marketing campaigns. Having started her career with Etumos as a Marketing Technology Consultant, she now leads Etumos' marketing efforts, and specializes in event marketing. When not in front of a computer, Nichole is either at a UW Husky Football game or hiking in the PNW.

Nichole Tucker

Etumos

Senior Marketing Manager

Keith is a Marketo Certified Expert and 4x Marketo Champion who loves troubleshooting any and all database issues. He is unhealthily bothered by dirty data and messy instances. On the Platform Operations (POPs) team at Etumos as a Marketing Technology Consultant, Keith is an integral part of Etumos' privacy compliance architecture team. When offline, Keith is traveling the world or back home in California on his surfboard.

Keith Nyberg

Etumos

Marketing Technology Consultant

Moderated by:

Amy Barone

Splash

Chief Strategy Officer

Amy Barone is Chief Strategy Officer of Splash, an event marketing platform that helps businesses execute, measure, and scale their event programs more effectively. Amy leads both the product and marketing teams in building product, messaging, and marketing programs to better serve customer’s needs while working side-by-side. With 20 years of experience in the event marketing industry, Amy is recognized as a leader who is spearheading innovative concepts within the space as well as for women.



Sasha Pasulka

Splash

Sr. Director, Product Marketing

Sasha Pasulka is Senior Director of Product Marketing at Splash, where her goal is to help people unlock the power of in-person events across the business. Prior to Splash, Sasha led global product marketing teams at Tableau and Integrate. She's a true tech nerd at heart; she started her career as a software engineer on aerospace projects at Northrop Grumman and Lockheed Martin. Sasha has a B.S. in computer science and an MBA from UCLA.


Your speakers

Melissa

Westendorf

Director of Events, Outreach

Ebenezer

Bond

Advisor, Creative Experiences, SXSW

Dana

Pake

Event Strategist, Formerly Invision, Tableau

Marcus

White

CEO, MCW Events

Jen

DeLong

Director of Conferences, Tableau

Sasha

Pasulka

Sr. Director, Product Marketing, Splash

Ready to learn a handful of great tips? Secure your spot today.

Share the love with your team and invite them too. 

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