No matter how many details we’ve considered during planning, sometimes external situations present crisis scenarios for event marketers. We have to make difficult decisions with the best interests of our attendees, our teams and our companies in mind. We have to be prepared with back-up plans and decision-making frameworks to guide these choices.
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it. They'll share how they've managed past crisis situations and how they're adapting and making decisions around the current coronavirus situation.