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GUIDE

The Fundamentals of B2B Event ROI

How to Measure Results and Make the Most of Your Budget

B2B companies invest billions of dollars to create event experiences that bring them face to face with customers and prospects, yet very few can show the data required to prove ROI and justify the investment.

As we enter the new era of event marketing, companies are discovering massive, untapped business value in repeatable, scaled event programs. But with more events comes more event data, and how you manage this data is the single biggest differentiator between average and spectacular event marketing programs.

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what's inside

Learn how to prove event results, build support for scaling event programs, and show business impact in terms that will resonate with the executive team. Establish an integrated event marketing plan and strategy to ensure your data can be connected to your CRM data. Get away from messy spreadsheets and integrate your technology to tell your event ROI story. 

 

You’ll learn:

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How design at scale can help you embrace event democratization and scale your event marketing programs without compromising brand integrity

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Why design at scale, when implemented successfully, can lead to increased conversions

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Six easy steps to start designing at scale

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How one of the world’s leading online travel platforms completely transformed their event marketing programs after adopting a “design at scale” mindset

Are you ready to start designing at scale? Download now!

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you'll learn

Read the 4 fundamental steps to make the most of your B2B event budget and showcase a clear measurement of ROI:

 

In this guide, dig into the core of design at scale, strategies for approaching it, and why it matters in your event marketing. (Spoiler alert: It helps maintain brand integrity and drive business results.)

You’ll learn:

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Agree on what will be measured and who will be responsible for measuring it.

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Automate tracking and measurement of the metrics that were agreed upon.

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Evaluate event performance and make it a priority to take the time to understand results.

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Improve your strategy and inform investment decisions based on data, not guesses.

Are you ready to start designing at scale? Download now!

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Ready to see how the best events are marketed using Splash?

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Start making the most of your budget with an event marketing platform that scales.

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