It’s no secret events fuel pipeline and drive ROI. The problem lies in the how-to: 65% don't know how to measure the impact of their events.
In this resource, we walk through a holistic process of measuring the ROI and proving the business value of your entire events program. We cover it all – everything from defining, measuring, and analyzing – so you can find the approach that works best for you and your organization.
Download the ebook now to discover:
How to set the foundation for tracking and measurement, including aligning with your org and working with sales
Common event types, and the purpose and goals for each
The most effective attribution models in practice, and how to decide which is right for your organization
The KPIs and event metrics you must be tracking for effective measurement
