Yasmin joined Spark’s San Francisco office in 2017. Prior to Spark she sourced and worked on investments in the consumer and gaming sector as part of Index Ventures’ team in London. She has also worked as a Product Manager at Snapchat, helping build the app’s monetization stack. Her work in technology spans growing startups as well as advising large F500 corporations as a consultant with McKinsey & Company.
Dreamforce is no joke. With 170,000 attendees, 2,700 sessions, and 300 exhibitors, it’s famous for attracting the tech elite, their deep pockets, and unimaginable brand exposure. But it’s also infamous for being one of the most difficult conferences to crack.
Join us as we share a behind-the-scenes look at our first-time investment at Dreamforce. 5 events, a modest budget, and one month later, we saw the overwhelming results: $400K in new opportunities directly from Dreamforce.
In this Q&A webinar, our VP of Marketing, Amy Holtzman, and our CEO, Ben Hindman, reveal our entire event strategy. Join us to discover:
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.
As VP of marketing at Splash, Amy oversees demand generation, product marketing and customer marketing. Prior to Splash, Amy served as VP of Demand Generation at content intelligence platform, Conductor, and before that held senior-level marketing roles at Demandbase, CBS Interactive and Crain Communications.
