In B2B marketing, events are rated the #1 human interaction for buyers. They occupy the majority of marketing budgets, but many companies are still operating in silos, unable to measure effectiveness against their overall demand creation goals. To make matters worse, events often require disparate technologies for different activities making them even more complex to measure and see the full picture.
Join Splash and SiriusDecisions to learn how to set meaningful event goals and objectives, effectively measure event success, and build an integrated event tech stack that powers your revenue engine with data you can use.
Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.
Keely is the Demand Generation Manager at Splash. She started her events career in the running industry then spent the last five years at Tableau Software splitting her time between event management, event marketing, and also specializing in event data analytics. At work and beyond, she finds joy in accidental (and intended) puns in casual conversations, going for podcast walks, and petting all the dogs.
