An Outlook on Virtual and Hybrid Events in 2021

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Online, Shorter, and Here to Stay

An Outlook on Virtual & Hybrid Events in 2021

An Outlook on Virtual and Hybrid Events in 2021
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An Outlook on Virtual and Hybrid Events in 2021
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November 
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An Outlook on Virtual and Hybrid Events in 2021

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What You'll Learn

Do you need to see it to believe it? Get a live demo of Splash, the leading event marketing platform. Discover how to create all your event marketing assets, demonstrate ROI with integrated data, and scale your programs in minutes.

 

Plus, learn how to build and scale your live, virtual, or hybrid event marketing programs for immediate promotion without adding weeks of work.

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How the Splash platform helps you scale your event programs

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How to quickly build an event registration page and marketing assets

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Live Q&A with members of the Splash education and sales teams

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Powerful ways to use Splash for virtual events like live streams and webinars

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Online, Shorter, and Here to Stay: An Outlook on Virtual and Hybrid Events in 2021

How event professionals and attendees see the current events landscape — and how they're quickly adapting

The transition to virtual and hybrid events accelerated in 2020. Event marketers have proved resilient, but they're still dealing with outdated technology and shifting priorities. Learn how events have changed for good in our new research report.

 

What's Inside

We surveyed 270 event professionals and 3,000+ event attendees from various industries in the United States to uncover:

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Key trends for virtual and hybrid events moving into 2021

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Ideal size, duration, and event type to get the most participation and engagement out of virtual, hybrid, and in-person events when they return

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Why forecasted investments in event technology can't come soon enough, as event teams scramble to do more with less

What We Discovered

Events are getting smaller and shorter.

Fewer than 7% of attendees feel that virtual events should be longer than an hour.

Upgraded tech is needed to stay relevant.

Nearly 60% of event professionals said they are using the same technology as they were pre-pandemic.

It's not just marketers in the driver's seat.

29% report that more non-marketing staff are involved in creating events than before the pandemic.

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Find out what 2020 can teach us about the future of events by downloading now.

What We Discovered

Events are getting smaller and shorter.

Fewer than 7% of attendees feel that virtual events should be longer than an hour.

Upgraded tech is needed to stay relevant.

Nearly 60% of event professionals said they are using the same technology as they were pre-pandemic.

It's not just marketers in the driver's seat.

29% report that more non-marketing staff are involved in creating events than before the pandemic.

Find out what 2020 can teach us about the future of events by downloading the report.

Download Now
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An Outlook on Virtual and Hybrid Events in 2021

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