Event marketing has changed so much lately with in-person events being postponed, canceled, or transformed to virtual. I’m not comfortable with change, so this has been...
With all these in-person events transitioning to virtual, several teams at my company have been rushing into relationships with new virtual tools. They aren’t taking...
The competition out there is fierce. As an event marketer, it’s a big challenge to get the attention away from our competitors and to us. There are so many companies with...
I’ve never been able to maintain a relationship with data. Some of my fellow event marketers say it’s because I’m not adopting a “data at scale” mindset. I’m not completely sure...
Event marketer ready to conquer fear of data commitment
My fear of commitment is becoming a big problem. It’s really difficult for me to commit to using event data, even though my job depends on it. I’m pretty sure it stems from the fact...
I’m in a brand-new relationship with data, and I really want it to work. I’m about to start planning the first event for my company since beginning this relationship. I want to start...
Six months ago, I wrote to you about a new data relationship (you might remember me as Relationship Rookie), and I’m happy to report things are still going well...
My team is on the brink of breaking up with our post-event survey. We’ve always sent one for every event we host, but we never do anything with the data because it doesn’t...
I feel like something is missing from my relationship with data, specifically after the end of my events. I’ve crafted the perfect post-event survey that typically results in areas for...
Team must reignite spark with prospects between events
We have a successful event strategy at my company, but we have a challenge with keeping momentum between events. My sales team has even mentioned a few times...
About six months ago, I hosted an event that was a huge risk for my company. We had never done anything like it before and had no idea how it would turn out. It seemed...
Marketing operations’ own language triggers communication issues
At my organization, we have a marketing operations team that manages our marketing tech stack. I want to work with them to integrate our event marketing tool with our other...
We have a sophisticated event marketing strategy that includes effectively measuring ROI, but I would love to take our ROI visibility to the next level. I’m hesitant to make the...
Leaders believe tentpole event is one and only true love
My leadership team absolutely loves our one annual conference. The ROI from that event is positive, but I know a more diverse events program — one including...
My company is very diligent about following data privacy laws, but our event marketing function is fairly new, and we aren’t well-versed in what these laws mean for events...
