79% of marketers generate sales from their event marketing. 87% of consumers say they purchased a brand's product or service after an event. Events have always been known to be the most effective marketing tactic to drive pipeline, close deals, and reduce customer churn. We all knew it.
Now you can prove it.
It’s not enough to just throw amazing events. For events to have exceptional results, it requires seamless collaboration and the ability to connect them to revenue.
That’s why we’re thrilled to announce deeper Salesforce integrations that will catapult your event performance: introducing an upgraded Salesforce Integration, a brand new Salesforce Marketing Cloud Integration, and a sneak peek at our powerful ROI dashboard.
With Salesforce and Splash, you can start to understand exactly how your contacts are engaging with your events, how much opportunity is in the room at every event, and how much faster your event attendees are closing.
Like the sound of that? Request a personalized demo from our team to learn more.
Failure to align sales and marketing teams around the right processes and technologies can cost 10% or more of revenue per year.
With the combined power of Splash and Salesforce, you can now:
• Sync event data bi-directionally on your terms. Advanced control settings let you decide exactly what data is updated. Granular settings allow field, contact, and event-level control to enable the insights your team needs while maintaining data integrity.
• Collaborate easily on guest lists. Salesforce, Splash -- it doesn’t matter. Your marketing and revenue teams can collaborate on a guest list directly in a platform they’re comfortable in.
• Capture more event data than ever before. Data is seamlessly captured from Splash landing pages, our host app, or our new business card scanner and synced automatically to Salesforce. Say goodbye to manual processes and data loss.
• Track event engagement to prove ROI. Easily identify, track, and manage every event interaction at the lead, contact, and account level, enabling powerful revenue reporting from every single event you throw.
When you have millions of customers, manual follow-up emails based on event engagement aren’t feasible for your business.
Our Salesforce Marketing Cloud integration enables you to automatically trigger email sends to mass mailing lists, and curate highly personalized experiences from first touch to sale. Map custom fields from Splash to SFMC, and have contacts automatically added to a specific campaign or global list -- send away to your mass customer base without lifting a finger.
At Splash, we believe in not only throwing the best events, but also measuring the ROI of every event you throw. Powered by our Salesforce integration, you’ll soon be able to enable your entire organization to understand the revenue potential and impact from events.
Want to know the pipeline created, accelerated, and closed by an event? It’s coming.
How about the opportunity in the room at every event? It’ll do that too.
Want to help your team understand how to prioritize their time at and after an event? You’ll soon be able to. It’s all coming in one platform and without any extra work.
Want to start tracking, measuring, proving, and collaborating? Talk to us about how to amp your event program.
Are you going to Dreamforce? We are too! Join us at Cloud Wine, the ultimate Dreamfest pre-party. Get into it on our Dreamforce party hub.
Amy Holtzman is VP of Marketing at event marketing platform, Splash, which powers in-person marketing programs for the world’s leading brands, including more than half of the Fortune 500. As VP of marketing, Amy oversees demand generation, product marketing and customer marketing. Prior to Splash, Amy served as VP of Demand Generation at content intelligence platform, Conductor, and before that held senior-level marketing roles at Demandbase, CBS Interactive and Crain Communications.
