Although not as sexy as social media marketing platforms like Instagram and Snapchat, email marketing is still the number one most important form of communication that converts. In fact, according to Salesforce, for 69.7% of US internet users, email is the preferred method of communicating with businesses. And, 73% of marketers agree that email marketing is core to their business.
As we’ve learned, email recipients spend an average of 15-20 seconds reading each email, so you need to truly connect with your audience fast.
Whether you’re inviting prospects to a tradeshow booth, thought leadership speaking series or product announcement event, converting attendees to customers can have tremendous impact on your business. By implementing these email copywriting best practices, you’ll be able to drive higher attendance with your event emails.