As event marketers, we are being judged on our ability to deliver sales.
We’ve learned from thousands of post-event surveys that attendees are 10x more likely to report better event experiences if they meet or speak to the event's host.
But get this: we also tracked event sentiment to driving sales, and found that better sentiment leads to more sales. So more in-person touchpoints, more sales.
However, an attendee will stay at a B2B event for an average of 45 minutes. That means the clock is ticking.