As event marketers, we are being judged on our ability to deliver sales.
We’ve learned from thousands of post-event surveys that attendees are 10x more likely to report better event experiences if they meet or speak to the event's host.
But get this: we also tracked event sentiment to driving sales, and found that better sentiment leads to more sales. So more in-person touchpoints, more sales.
However, an attendee will stay at a B2B event for an average of 45 minutes. That means the clock is ticking.
Sales people are hard to manage. And you certainly can’t force every sales person to greet a VIP when they walk through the door.
But what if there was a way to make sure you didn’t have to run each person down one by one? What if there was a way to automatically keep your sales and account management representatives in the loop when VIP prospects or clients walk through that door?
Instead of you tapping Jerry from sales on the shoulder to schmooze with your wonderful client, as soon as a check-in has been registered on the Splash Host mobile app, Jerry will automatically receive a text that the client has arrived. This happens because you tagged that RSVP as a “VIP” in the Splash Guest List. Once you enable SMS notifications, any collaborator on your event will automatically get that notification upon that VIP’s arrival.
You can customize each notification to include the name of each VIP and each of your team members. This way you can efficiently handle relevant information, as well as prevent your entire sales team from rushing the front door at once.
Furthermore, the information that your salespeople learn through a conversation with that attendee can then be entered into the Splash App, which synchronizes with Salesforce. With a simple text, you began the process of kicking off a full-on “discovery meeting”.
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.
