Perception is reality. If you’re still using an old fashioned clipboard and printed spreadsheet to check in your attendees, you’re sending a message that your employer brand is “behind the times”.Worst of all, you’re losing important data. Running your check-in with a pen and paper is costly for a variety of reasons:
- Guests stuck waiting at the door have less time to engage with your employer brand.
- Manually entered data is bound to be incomplete or have errors.
- Real-time intelligence about who is at your event is not available.
- Data is captured inconsistently across events.
The good news is there are plenty of digital check-in tools out there that are suitable no matter what your budget is. However, the easiest and most reliable way to attribute candidates and hires sourced or influenced by an event is with an automated integration between your event marketing technology and ATS.
Integrating events directly with your ATS enables a better RSVP experience and gives you easy access to data (no handwriting to decipher and no data scientist required) that accurately shows who attended and even who they interacted with.