You already know that successful events aren’t about getting the most people, they're about getting the right ones.
The more we work with Splash clients, the more we become convinced that the single most important event metric is who shows up.
The 80/20 Pareto Rule applies to event success in more of a 90/10 ratio, meaning that 10 percent of people in attendance usually generate 90 percent of the value of an event. Whether that means impressions, renewals, or dollars spent, understanding how to find that 10 percent—and deliver those guests a more-personalized experience—is crucial to keeping your event ROI high.
We’ve honed this new Splash product all the way to the point where it could really help us attack this challenge holistically. With the guest list, event marketers can segment their messaging and communications fluidly across all their events.
How can it help you? Here are some of our fave functions:
Keep your guest lists updated for each event and you’ll be able to monitor guest behavior over time. Your dashboard can automatically create messages based on projected activity, which saves time and increases your invite efficiency. As your lists get smarter over time, you can further enhance your data with Salesforce or another CRM.
Finally, sales and marketing leaders are thinking about events as a way to inform their “ideal customer profile”. No longer are they simply throwing events because they are effective. Instead, they are investing in events because of what we can learn from them. We have found dozens of data points than that sales and marketing leaders are pumping into all of their marketing channels.
Essentially, our guest list can help you build a more comprehensive picture of who’s coming to your event. You can more easily share intel across departments and continue working together to keep your events a sales-driving resource.
Want a Guest List tool that gets smarter with every RSVP and each ticket? Get started here.
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.
