Splash Raises $7M

Written by Ben Hindman

@bennydotevents

Splash Raises $7 Million

December 14, 2016

A major milestone for our team, clients and partners.

"Marketing depts. use Splash to drive revenue beyond the event."

- The Wall Street Journal

A major milestone for our team, clients and partners.

As announced this morning in The Wall Street Journal, we're pleased to share the news of our $7M Series B investment. This is a critical step for accelerating progress toward achieving our goal of becoming the undisputed leader in in-person marketing technology.

Splash launched in 2012 with a team of four. Today, we’re a team of 65 and power in-person marketing programs for more than half of the Fortune 500. We'll use the funding to grow our talented team, adding about thirty new hires in engineering and client-facing roles.

The future couldn't be brighter. We can't wait to help even more brands engage their audiences in-person and use data to tell the full story of the incredible impact that events have on their organizations.

"Integrating events into the overall CRM makes sense, and is where the market is going."

Geoffrey Oblak of Ascent Venture Partners led the investment with participation from our Series A leads, Spark Captial, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp, and Vine co-founder Rus Yusupov.

"Integrating events into the overall CRM makes sense, and is where the market is going."

The Wall Street Journal

Depending on where your events are hosted, you may not need to lift a developer’s finger. No need for any special SEO or content marketing skills -- Splash already has the markup and discoverability included with all events that meet the necessary criteria (events have to be public, have a date and venue, and opt-in to be indexed). Learn more here.

Google improves the mobile experience for event searchers. Which means, more eyeballs from event searchers on-the-go. And more eyeballs, means more opportunities for potential RSVPs. And more opps, means higher conversion rates.

And let’s be honest: that’s music to all event marketers’ ears.

Want to ensure your events show up in Google search? Learn how Splash makes it easy, without flexing any developer skills or resources.

author

Ben Hindman

Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.

author

Caitlin Charniga

Cait is a Product Designer at Splash, working across a variety of different product initiatives. Previously, she focused heavily on user experience in the advertising world. Along with pushing product pixels, Cait also works on creating fun and bold Splash brand illustrations. In her spare time, you can find her playing video games, dabbling with watercolors, or trying to work her way through her podcast queue.

About the Author

Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.