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GDPR + Events Toolkit

We’ve put together the following GDPR resources to help you lock in the best event marketing compliance strategy for your team -- starting from the basics all the way to strategy.

GDPR + Event Marketing Toolkit

Tips, Guides, and Best Practices

On May 25, 2018, the EU began enforcing the General Data Protection Regulation (GDPR), which impacts how you collect, share, and access guests' personal data. Here are all the tools and resources you need for GDPR compliance – from the nuts-and-bolts all the way to the finishing touches.

What is GDPR?

On May 25, 2018, the European Union began enforcing GDPR (General Data Protection Regulation), a new policy that gives EU individuals in your marketing database more control and transparency over how their personal data is used and collected.

How does it affect events?

Event organizers collect, share, and access a lot of personal data at the point of registration and during lead capture processes (like scanning badges at booths or collecting business cards).

The Basics

The Uncomplicated Guide to GDPR and Event Marketing

Do your event marketing processes comply with GDPR regulations? We partnered with Heinz Marketing to breakdown the easy steps to GDPR compliance for event marketers.

GDPR FAQs For Event Planners: Badge Scanning, Deleting Leads, and More.

How does GDPR affect badge scanning, sponsorships, and sharing lists? Here are our 10 most commonly asked GDPR questions from our own customers.

Jump to a section:

Unlock Better Events with GDPR

How GDPR Will Make Your Events More Effective (and Compliant)

Yes, GDPR means a bit more work for you. Yes, some of your prospects may opt out. But, it's a data blessing in disguise. Here’s how GDPR will make your marketing more impactful and successful.

Event Planners: Here's Where You Need to be GDPR Compliant

There are four major areas all event planners should consider when when applying GDPR to their marketing strategies. Our CEO goes over everything you need to know from protecting your database to improving your communication methods.

Tips to Remain GDPR Compliant

The Event Marketer's Checklist for (Last Minute) Compliance

GDPR matters for event marketers. We’ve compiled a list of the 10 most important items to check off to ensure you (and your events) are GDPR compliant, paired with examples of our GDPR strategy.

The Post-GDPR World for Event Marketers: What Happened, What We Did, What's Next

May 25th has come and gone. So…now what? We reveal the latest and greatest of GDPR best practices, our own strategy, tips to stay compliant, and an optional walkthrough of how to improve your GDPR processes in Splash.

1. The Basics: Lay Down The Foundation

No idea where to begin? Then you're in the right place! These resources will help you get started on GDPR compliance.

EBOOK

The Beginner's Guide to GDPR and Event Marketing

Overwhelmed with all the legal jargon? This one's for you. We break down the legality of GDPR, and include practical tips you can implement in your event planning.

STUDY UP

FAQS

2. The Details: Hammer Every Nail

Ready to start implementing? Dig into these resources to get the nitty-gritty of GDPR and events: real-world examples, processes, and strategies.

WEBINAR

Is Your Event Planning GDPR-Compliant? Check These 10 Things Off First

In one of our most popular webinars ever, expert Matt Heinz discusses the top 10 event items to check off your GDPR list. Bonus: we also give you a look into Splash's own GDPR strategy.

CHECK IT OFF

VIDEO

Take Action: Your 4-Step Plan to GDPR Compliance

In our Run of Show video series, Ben, our CEO, shares the 4 major areas of event planning where organizers need be compliant (hint: list sharing, database management, sponsorships, and more).

WATCH IT NOW

QUIZ

Is Your Event Marketing GDPR-Compliant?

You've put all of your compliance practices in place, but how well do you really know GDPR? We created this interactive quiz so you can test your GDPR knowledge. Ready?

TAKE THE TEST

3. GDPR & the Future: Power Better Events

It's a pain, but it's worth it. See our resources on how GDPR is actually an opportunity for you to do better event marketing (really).

BLOGPOST

How GDPR Will Make Your Marketing More Effective

Sure, GDPR means more work for you. But marketers can rejoice: GDPR is actually a data blessing in disguise.

LEARN MORE

WEBINAR

The Post-GDPR World for Event Marketers: What's Next?

In this webinar, we examine the aftermath of GDPR, and practical tips for driving better event results.

WATCH IT NOW

BLOGPOST

Our CEO: 4 Ways GDPR is Great for Event Marketers

Ben wrote an article for MarTech Cube about the benefits of GDPR for event marketers: everything from database clean-up to higher engagement.

READ IT NOW

Craving more event marketing knowledge?

Splash Blog

Your go-to destination for event tips and tricks.

Resource Center

Everything you need to become a better event marketer.

Run of Show

Our CEO shares his expert event planning advice and tactics.

Legal Disclaimer: One Clipboard, Inc. d/b/a Splash provides this guide for informational purposes only and not as legal advice. Splash cannot determine whether or not the European Union’s General Data Protection Regulation (“GDPR”) applies to you or your organization, and following the compliance steps contained in this guide does not guarantee compliance with the GDPR. Splash is not a law firm, and the information in this guide is not a substitute for the advice of an attorney.