The third area I'm thinking about is lead capture. This is when you're capturing leads at a booth, you're scanning someone's badge, you're collecting their
business card, and you're adding them to your nurture lists.
It can be confusing to know what the right move is here. Is it the trade show's responsibility to communicate to the attendees that they're going to be added to the list of the booths? Is it the booths' job to make sure they're being clear that they're collecting your information, or is it both?
Everyone will have to figure out how they want to handle that, but my recommendation is just to be very clear with your attendees on who's getting the information and who's not.