Index Exchange Scales Events Program and Drives ROI with Splash

At Index Exchange, we use Splash, Salesforce, and Slack as part our marketing tech stack. We make sure that whenever we're planning an event -- from start to finish -- Splash is integrated with the proper platforms. That way, Splash can really do all the heavy lifting and hard work for us."

Marissa Maguire, Director of Events and Sponsorships at Index Exchange

Index Exchange is one of the world’s premier ad tech companies, providing a transparent exchange for digital publishers and suppliers to sell their ad impressions programmatically and in real-time. Headquartered in New York City with offices in San Francisco, London, Toronto and over 330 of the brightest minds in ad tech, Index Exchange is redefining the evolution of digital advertising technologies.

The Challenge

Index Exchange is located around the world, and throws more than 200 internal and external events every year, including their invitation-only annual conference, IX Open, catered to their biggest prospects and customers.

The marketing team at Index Exchange needed an event marketing solution that could seamlessly integrate with the rest of their tech stack, enable automated sales alignment, and facilitate easy team collaboration on events globally. On top of that, they needed a technology that enabled them to measure the impact of all their efforts and initiatives.

The Strategy

Empowered the sales team with real-time event data.

The Salesforce integration enabled Index Exchange to sync event data bi-directionally so they could automatically notify the sales team on event engagement in real-time. With this data, the sales team always knows who's coming and who actually attended an event.

Fostered team collaboration and maintained brand consistency.

With the team located in different timezones, Index Exchange was able to streamline existing processes, facilitate collaboration, and maintain brand consistency for all communications for each event.

Elevated customer experience with self check-in technology.

Splash’s Host App in kiosk mode allowed attendees to self check-in upon arrival, which sped up registration and increased customer engagement.

Scaled their global event program easily and efficiently.

Splash’s easy-to-use, intuitive technology allowed team members to replicate and scale successful event best practices across the globe, eliminating one-off efforts and ad hoc spreadsheets.

Check-in is absolutely one of my favorite features of Splash. We can provide an easy-to-use kiosk for attendees to walk up to and enter in their own information without any guidance."

Marissa Maguire, Director of Events and Sponsorships at Index Exchange

The Results

After throwing over 200 events on Splash, not only did Index Exchange eliminate several manual tools like Google Docs and Excel, they were also able to integrate Splash seamlessly into their existing workflows and systems.

This allowed the team to save time, scale their event program globally, and partner more effectively with the sales team -- providing Index Exchange with the ability to measure their event program’s impact on the bottom line of the business.