Splash +
Salesforce

Automate Campaign creation, sync event data bi-directionally, and measure the impact on your bottom line.

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Automatically create and update Programs and Program Members

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Speed up deal cycles with real-time status updates

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Prove the value of your event program using clean and reliable data

Set it and forget it

Connect Splash with Salesforce within seconds using your Salesforce credentials. The integration is vetted for security and includes duplicate handling, shield encryption, and more best practices Salesforce Admins love. Once setup is complete, the integration will automatically run in the background of your team's events based on your triggers and data mapping.

Automatically create Campaigns

Creating an event in Splash automatically creates a Campaign in Salesforce. You can standardize how the integration works across all events or customize it per event type. Prefer to create your own Campaigns and link them to your events later? You can do that, too.

Only sync the data that matters

Splash forms map to your existing Salesforce fields so you won’t clutter your instance with custom inputs. Plus, you have total control over which data is sent to Salesforce. You can send name, email, company, job title, marketing opt-ins, UTM parameters, and anything else captured during registration.

Create and update Leads and Contacts without the extra work

You get to choose how guest information syncs to Salesforce - whether that means you want Splash to create new Leads or Contacts, update existing records, or never touch certain fields. Plus, the integration adheres to your Salesforce rules so you’ll never flood your database with duplicates.

Automate Campaign Member status updates and sync data bi-directionally

Salesforce Campaigns stay fully in sync with your Splash events. Adding members to a Salesforce Campaign adds them to the guest list of the associated Splash event and vice-versa. Campaign Member statuses automatically update as guests move from Invited to Attending to Checked In in Splash.

Increase speed to Lead with real-time visibility

Sales can invite prospects to your event and track live registration status updates within the Salesforce Campaign. With direct access to the guest list, they’ll know exactly which prospects attended so they can connect and close deals faster.

Prove event success with measurable ROI

Report on event success with metrics like pipeline sourced and opportunities generated — no extra legwork required. Attendee data will continue to sync to your Salesforce Campaigns so you can measure the long term impact of events, and post-event content, on your bottom line.

See the integration in action.

Salespeople are empowered to see who is registering for their events. They can go into Salesforce and pull up a campaign and they know who's registered, who hasn't. They can see who attended the events because they show as checked in. The fact that the status flow is all there is huge.

Dave Stevens

Dave Stevens
Director of Global Events at Data.World

FAQs
Does the Salesforce integration cost extra?

Nope! The Salesforce integration is included in Basic, Professional, and Enterprise plans.

How does troubleshooting work?

All integration activity is logged so you can quickly identify and remedy unsuccessful syncs.

Can I configure unique mappings per event type?

Yes. The integration allows you to customize mappings per event type.

When Campaigns and Campaign Members are automatically created, who is assigned the owner of the Salesforce record?

By default, the owner of the Splash event is assigned as the owner of the Salesforce record.

Do virtual check-in statuses sync too?

Absolutely. All in-person check-ins via the Host app or virtual check-ins collected through Splash Studio, the Virtual Event Page, or other virtual integrations automatically sync to your Salesforce Campaign.

Can I map custom questions to Campaign Members?

Yes. All custom form questions can be mapped to Campaign Members.

How many API calls are used per guest update?

Guest updates are bulked into a single API call in five minute intervals (i.e a single API call is made from Splash to Salesforce every five minutes and will include a list of guest IDs to be updated in Salesforce).

How does Splash manage temporary errors and rate limits?

All guest updates occur asynchronously through a queue. Any rate limiting errors from Splash to Salesforce sync will be retried every five minutes. Currently, there is no retry for rate limit errors from Salesforce to Splash.

How long will it take me to set this integration up?

Authentication, set up, and testing can be done within an hour. However, set up time varies based on the number of event type mappings and field mappings.

See Splash in action. Get started today.

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