Splash’s Marketo integration provides insights at each stage of the event lifecycle, empowering your team to execute events that bring in more leads, shorten the sales cycle, and drive new business.
Automatically create and update Programs and Program Members
Keep data clean and accurate with built-in duplication rules
Honor opt-outs for compliance peace of mind
Connect Marketo to Splash in seconds, just grab your API User account, Client ID, Client Secret, and Munchkin Account ID. Once installed, the Marketo integration automatically runs in the background of your events based on your triggers and data mapping.
Creating an event in Splash automatically clones a Program template of your choosing. Clone one template for all of your events or or choose a template per event. Splash allows you to create standardized naming conventions so Marketo Programs are created in the right format every time.
Splash forms map to your existing Marketo fields so you won’t spend hours creating extraneous fields. (We hate doing that too.) Plus, you have total control over which data is sent to Marketo. Send names, emails, company, job title, marketing opt-ins, UTM parameters, and anything else captured during registration.
The choice is yours: sync guests to existing Marketo records or create new Leads if they don’t already exist. Splash automatically checks Marketo to prevent duplicate Leads from being created. Unsubscribe data is also shared with Marketo to keep your send list accurate and up-to-date.
Marketo Programs stay fully in sync with your Splash events. Adding members to a Marketo Program adds them to the guest list of the associated Splash event and vice-versa. Program Member statuses update in real-time as guests move from Invited to Attending to Checked In in Splash.
Splash syncs email unsubscribes back to Marketo allowing you to honor opt-outs across your systems. All compliance-related information collected during registration, like privacy policy agreements, are also sent to Marketo.
The level of productivity we’ve gained by using Splash, especially the integrations, is more than we could ever imagine. The integration with Marketo has saved us so much time and lets us focus on bigger things. There’s no excuse for marketers not to use Splash as an event marketing platform.
Irina Manolova
Marketing Automation Specialist at JetBrains
