Case Study

Product
Pricing
Solutions
Customers
Community
Resources
Support
Request Demo
Text goes here
X
Try for Free
Text goes here
X
Sign In
Text goes here
X
Movable Ink Drives $8 Million in Revenue from Events Powered by Splash
Try It Free
Text goes here
X
movable ink logo

Movable Ink Drives More Than $8 Million in Revenue from Events on Splash

← Back to Resources
Text goes here
X

$4.6

Million

in revenue from the Think Summit Conference

99

Opportunities

generated and influenced by the Think Summit Conference

$3.3

Million

in revenue from the Email Transformation Tour

Created by lululemon, ivivva celebrates active girls with beautiful athletic wear and a variety of classes that encourage movement. From running and yoga to dance and goal-setting, ivivva stores offer a variety of complimentary athletic classes and Dreams & Goals programs that inspire girls to dream big.

Splash very easily lets us communicate our brand and track what the ROI is going to be for that event. It’s been awesome to be equipped with that kind of data and take it to our Chief Financial Officer to justify expanding our events program. All of this we couldn't have done without Splash.

"

Vivek Sharma, Co-Founder and CEO of Movable Ink


Movable Ink provides marketers with engaging on-brand experiences with every customer interaction. Since 2010, consumers have engaged with over 750 billion intelligent content impressions from more than 500 leading brands, including Delta, eBay, Spotify, and The Wall Street Journal. The company is headquartered in New York City, with offices in London, Chicago, San Francisco, and Sydney.

The Challenge

Inspired by active girls.

For Movable Ink, events are the most important and effective strategy for generating opportunities and accelerating pipeline, as well as driving customer retention and expansion.


On top of the 30+ hospitality events they throw around the world, Movable Ink has two major initiatives: their marquee conference, Think Summit, and their multi-city roadshow, the Email Transformation Tour. They needed an end-to-end event technology that included three major things: the ability to reflect their brand at every stage of the event lifecycle, the ability to seamlessly manage their entire events program, and the ability to measure how each event performed.

“There's two things about Splash that make it really well aligned with what Movable Ink is focused on. One: there's a very strong focus on brand and design. Two: they have an understanding and level of measurement and ROI that I haven't seen with other providers in this industry.” 

Jessica Vogol, Senior Director of Marketing at Movable Ink 

The Strategy

The Strategy

Powered by Splash, Movable Ink:

Scaled Events

Elevated and customized the brand experience.

With Splash’s easy-to-use, flexible templates and the ability to incorporate Movable Ink’s intelligent content into Splash emails, the marketing team meets their high brand expectations across every experience.

Revenue Impact

Proved the value of their event program.

Using the bi-directional Salesforce integration and ROI Dashboard, Movable Ink is able to report on metrics such as closed-won business, pipeline influenced, and get into the details of each deal or opportunity. They’re also able to build a powerful business case before any new event initiative.

Sales Enablement

Scaled their event program with easy team collaboration.

The intuitive interface of Splash empowers a repeatable process that the Movable Ink team can use to create, manage, and throw their own events around the world.

Team Alignment

Empowered cross-org alignment with powerful integrations.

While the Slack integration powers automatic event updates to the sales and customer teams, the Salesforce and Marketo integrations make it easy for the entire company to get visibility on revenue impact.


Jessica Vogol, Senior Director of Marketing 

The Results

Inspired by active girls.

After using Splash, Movable Ink generated and influenced $3.3 million in closed-won business for the 2017 Email Transformation Tour on a $110,000 investment, and generated and influenced 99 opportunities with a total of $4.63 million in closed-won business for 2017’s Think Summit conference.

 

Additionally, they’ve grown and expanded their events program by doubling the size of the Think Summit conference in 2018, and adding two full-time event resources on the marketing team.

Key Measurements:

Net New Leads

Direct Opportunities

Revenue Influence

Win Rates


GumGum Closes Deals
3x Faster from Events

“There's two things about Splash that make it really well aligned with what Movable Ink is focused on. One: there's a very strong focus on brand and design. Two: they have an understanding and level of measurement and ROI that I haven't seen with other providers in this industry.”

Jessica Vogol

Senior Director of Marketing at Movable Ink

Check out more customer stories.

Home

For Marketing
Text goes here
X
For Sales
Text goes here
X
For Recruiting
Text goes here
X
For Ticketing
Text goes here
X

Product

Overview

What's New

Virtual

Design

Marketing

Workflow

On-Site

Integrations

Analytics

Compliance

System Status

Solutions

Overview

Splash + Zoom

Field Marketing

Marketing Operations

Recruiting Events

Internal Events

Sales Enablement

Services

Overview

Onboarding

Customer Success

Design Network

Try It Free

Talk to Sales

Pricing

Terms

Privacy

Security

Resources

Blog

Resources

Release Log

Webinars

Run of Show

Hall of Fame

User Groups

Partners

Company

About Us

Customers

Team

Offices

Events

Careers

Press

Copyright © 2021 Splash

Try It Free     Talk to Sales      Pricing     Terms     Privacy     Security

Copyright © 2020 Splash

Copyright © 2020 Splash

Pricing
Text goes here
X
Services
Text goes here
X
Resources
Text goes here
X
Customers
Text goes here
X
Support
Text goes here
X
Try for Free
Text goes here
X
Request Demo
Text goes here
X

Where to?

Product


Overview
Text goes here
X
What's New
Text goes here
X
Virtual
Text goes here
X
Design
Text goes here
X
Marketing
Text goes here
X
Workflow
Text goes here
X
On-Site
Text goes here
X
Integrations
Text goes here
X
Analytics
Text goes here
X
Compliance
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Pricing
Text goes here
X

Solutions


Overview
Text goes here
X
Splash + Zoom
Text goes here
X
Field Marketing
Text goes here
X
Marketing Operations
Text goes here
X
Recruiting Events
Text goes here
X
Internal Events
Text goes here
X
Sales Enablement
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Customers
Text goes here
X
Community
Text goes here
X
Support
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit?


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit?


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What time does the event start?


The event starts at 9am.

Request a Demo
Text goes here
X
or Try It Free
Text goes here
X
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

Get Started

Industry
Apparel & Fashion / Retail
Broadcast Media / Media
Computer Games
Consumer Electronics
Events Services
Financial Services
Health / Wellness / Fitness
Higher Education
Hospitality
Information Services / Technology
Internet
Leisure, Travel & Tourism
Marketing / Advertising
Medical
Government / Non-profit
Publishing
Real Estate
Sports
Staffing / Recruiting
Other
processing image...
Add to my Calendar
  • Google  Outlook  iCal  Yahoo