ThoughtSpot’s list of priorities in an event marketing platform was not a short one. But they knew when it came to great design, useful data, scalability, and attendee experience, it was not the time to settle.
According to Risa, the ability for customization and ease of use were huge pieces of what the team wanted, and Brendon agreed.
“One of our VPs is someone who notices when one pixel is out of place,” said Brendon. “He really wanted to find a platform that would let anyone create on-brand events without him having to intervene on everything.”
Event branding and design is one part of a successful event program. But an important part of measuring that success is with event analytics and easy integrations.
“The ability to integrate with our existing marketing tech stack was another must-have for the team,” said Brendon. “As marketing operations pros, we want to help determine what’s working and what’s not for our broader marketing strategy — not be bottlenecks in the event setup process.”
And last but certainly not least, the team wanted to ensure that the overall attendee experience would be an excellent one.
“We obviously wanted a platform that was going to work for us, but also for the people who are registering to attend our events,” said Risa. “Visiting our event pages and registering is the beginning of their event experience, so if that’s not positive, we generally won’t be able to convert those leads.”
After evaluating a number of event marketing platforms, ThoughtSpot found one that checked all of their boxes: Splash.