Hosting two marquee events a year that set out to generate opportunities and accelerate pipeline, Movable Ink was in need of a unified solution to reflect their brand, manage events seamlessly, and measure success. Using Splash, they achieved brand consistency, tracked event metrics, streamlined team collaboration, and integrated across departments, resulting in $3.3 million in business generated from a $110,000 investment and significant growth in their event program.
Movable Ink provides marketers with engaging on-brand experiences with every customer interaction. Since 2010, consumers have engaged with over 750 billion intelligent content impressions from more than 500 leading brands, including Delta, eBay, Spotify, and The Wall Street Journal. The company is headquartered in New York City, with offices in London, Chicago, San Francisco, and Sydney.
For Movable Ink, events are the most important and effective strategy for generating opportunities and accelerating pipeline, as well as driving customer retention and expansion.
On top of the 30+ hospitality events they throw around the world, Movable Ink has two major initiatives: their marquee conference, Think Summit, and their multi-city roadshow, the Email Transformation Tour.
They needed an end-to-end event technology that included three major things: the ability to reflect their brand at every stage of the event lifecycle, the ability to seamlessly manage their entire events program, and the ability to measure how each event performed.
Since joining Splash, Movable Ink has:
With Splash’s easy-to-use, flexible templates and the ability to incorporate Movable Ink’s intelligent content into Splash emails, the marketing team meets their high brand expectations across every experience.
Using the bi-directional Salesforce integration and ROI Dashboard, Movable Ink is able to report on metrics such as closed-won business, pipeline influenced, and get into the details of each deal or opportunity. They’re also able to build a powerful business case before any new event initiative.
The intuitive interface of Splash empowers a repeatable process that the Movable Ink team can use to create, manage, and throw their own events around the world.
While the Slack integration powers automatic event updates to the sales and customer teams, the Salesforce and Marketo integrations make it easy for the entire company to get visibility on revenue impact.
There's two things about Splash that make it really well aligned with what Movable Ink is focused on. One: there's a very strong focus on brand and design. Two: they have an understanding and level of measurement and ROI that I haven't seen with other providers in this industry.
Jessica Vogel, Sr. Director of Marketing at Movable Ink
After using Splash, Movable Ink generated and influenced $3.3 million in closed-won business for the 2017 Email Transformation Tour on a $110,000 investment, and generated and influenced 99 opportunities with a total of $4.63 million in closed-won business for 2017’s Think Summit conference.
Additionally, they’ve grown and expanded their events program by doubling the size of the Think Summit conference in 2018, and adding two full-time event resources on the marketing team.
Splash very easily lets us communicate our brand and track what the ROI is going to be for that event. It’s been awesome to be equipped with that kind of data and take it to our Chief Financial Officer to justify expanding our events program. All of this we couldn't have done without Splash.
Vivek Sharma, Co-Founder and CEO at Movable Ink
