Splash + HubSpot

Capture event data through Splash, automatically sync it to HubSpot in real-time, and measure the impact on your bottom line.

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Capture insights about prospects and customers at each stage of the event lifecycle

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Create and update Contacts and Timelines instantly

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Shorten the sales cycle, drive new business, and strengthen customers relationships

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One-time setup

Connect HubSpot to Splash in seconds. All you need is your HubSpot email and password. Once installed, the HubSpot integration will automatically run in the background of your team’s events based on your triggers and data mapping.

Automatically create and update HubSpot Contacts

Splash attendees sync to HubSpot in real-time. Choose the data that’s sent from the event – like name, email, company, job title, marketing opt-ins, UTM parameters, and anything else captured at registration. Splash also syncs unsubscribes and prevents duplicate records so your database stays clean and accurate.

Track guest activity in one place

All of your guest activity is sent directly to your HubSpot Timeline. Trigger timeline updates every time a guest RSVPs, purchases tickets, checks in, and more. Timeline messages can be customized using information specific to each guest, such as name, email, company, and custom responses.

Create HubSpot lists using guest details and status updates

Splash syncs all of your event details and guest data so you can quickly spin up lists in HubSpot. Use the status filter to send curated follow-ups to different audience segments throughout the event lifecycle – from invite to check-in.

Build smart workflows based on guest behavior

Splash’s HubSpot integration makes your events an integral part of your sales process. Users can create workflows to update campaign statuses, score leads, initiate lead handoffs, send follow up alerts, and more – all using data directly from their events. With automatic registration updates, your team is provided with real-time information to take action and close more deals, faster.

See the integration in action.

FAQs
Does the HubSpot integration cost extra?

No. Splash’s HubSpot integration is included in Basic, Professional, and Enterprise plans.

How does troubleshooting work?

All integration activity for the HubSpot integration is tracked in the Activity Log. The Activity Log tells you every time data syncs successfully – and more importantly – when an error occurs and how to fix it.

Can I sync unsubscribe data?

Absolutely. Opt-outs are synced between Splash and HubSpot to keep your CRM accurate and up-to-date. Learn more details here.

Can I create multiple configurations?

Yes. Adding multiple configurations allows you to map different fields for different Event Types.

Can I exclude certain events?

Yes. You have full control over which Event Types sync to HubSpot.

Can I sync data from HubSpot to Splash?

No. The integration is a one-way sync of data from Splash to HubSpot.

Will Splash automatically create lists in HubSpot?

Splash data syncs to HubSpot so you can create lists using event details and guest registration statuses.

Can Splash automatically add attendees to existing lists in HubSpot?

HubSpot users can build active lists so that when eligible attendees meet the list criteria, they are automatically added.

Can I use a HubSpot form instead of a Splash form?

Splash’s integration allows you to collect and sync all the registration details you need right into HubSpot for you – without needing a HubSpot form. Embedding HubSpot forms aren’t recommended as they require custom code and registration details collected via HubSpot won’t be synced with Splash.

What fields can the integration update?

The integration updates contact details and statuses, event information, as well as custom mappings.

What if our field values are different than our Splash field values?

The integration supports value mapping, meaning you can map Splash field values to custom values in your HubSpot instance.

What if a field in HubSpot already has a value? Will Splash override the value?

Yes, Splash will always update any existing values.

See Splash in action. Get started today.

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