New York, March 30, 2023. Splash proudly announces its recognition as a Contender in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. Forrester is a leading global research and advisory firm providing insights for organizations and businesses worldwide.
The Forrester Wave: B2B Event Management Technology, Q1 2023 report evaluates the 14 most significant B2B event management vendors to help marketing professionals select the best solution. Over the past six months, Forrester evaluated each vendor on 28 different criteria, grouped into three high-level categories:
“We are honored to be named a Contender in the Wave report,” said Splash CEO Eric Holmen. “At Splash, we have made it our mission to make event marketing easier and more effective for our clients. It is gratifying to see that mission reflected in this recognition for Splash and event marketing within this broader event management category.”
In their vendor profile, the Forrester report recognized Splash as “a solid option for teams in both large and midsize enterprises whose priority is to deliver a wide range of great-looking events quickly and at scale.”
So often, event professionals find themselves with their hands tied, hindered by inefficient processes, outdated technology, and limited analytic capabilities. As Forrester states, “Splash’s core strengths lie in its ease of use (five clicks to launch an event) and event marketing capabilities. It also appeals to tech-savvy marketers who can exploit a robust set of native integrations.”
“Splash’s rise from Challenger to Contender in the Wave standing is objective recognition that the event industry is undergoing a transformation,” Kate Hammitt, Splash CMO, said. “Events are more than logistics and management, they are a key channel to driving pipeline. Marketers need powerful ways to offer unique connections and touchpoints with their audiences throughout the year. ”
As in past years, event marketers must continue creating experiences that cut through the noise and leave an indelible mark on their audiences. Well-branded, recurring events offer the kind of repetition and consistency buyers need to build trust and improve brand recognition, increasing the likelihood of repeat attendees and the potential for revenue generation. Splash makes everyday events easier for those hosting them.
Splash, a global event marketing technology company, empowers everyone within an organization to host frequent, on-brand events at scale. With robust integrations, support for different event types and all formats (live, virtual, and hybrid), and deeper insights into attendee engagement and event ROI, Splash helps companies execute more impactful events. Using Splash, event professionals and teams can simplify their processes, amplify their brands, measure their results, and grow their event programs through a single platform. Visit www.splashthat.com to learn more.
