Event Investment Rises, Business Leaders Struggle to Measure ROI

• 52% of business leaders say events drives more value than any other marketing channel, but only 23% can calculate the ROI of their events.

• High-growth companies -- those who have grown their revenue 30% or more since 2016 -- are increasing their event activity the most.

• 1 in 3 organizations who adopt event technology spend over $100,000 on event technology. 17% of this group spend over $500,000. 

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