The Event Marketing Evolution:
An Era in Data, Technology, and Revenue Impact
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The fastest-growing enterprise brands know the secret.
With the rise of data and technology, this once-anecdotal channel is now a scalable, predictable revenue driver. The problem? Only a small percentage of companies know it.
In the new report from Harvard Business Review Analytic Services, 700+ enterprise executives reveal:
• 52% of business leaders say events drives more value than any other marketing channel, but only 23% can calculate the ROI of their events.
• High-growth companies -- those who have grown their revenue 30% or more since 2016 -- are increasing their event activity the most.
• 1 in 3 organizations who adopt event technology spend over $100,000 on event technology. 17% of this group spend over $500,000.
Why the fastest-growing companies are throwing the most events (and which types they're investing in)
How to move from vanity event metrics to bottom-funnel, revenue impact
What you can do to deliver real business value from your events today
Get a 2-page summary of this industry-changing study now!
Want the full report instead? Download all the findings here.
In downloading the Executive Summary and be the first to get the full study on Sept 10th. Full report includes in-depth event strategies from Salesforce, Yelp, and Facebook .
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52% say events deliver.
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Another day another stat.
Peep the early findings.