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event marketing study

RESEARCH

New Study Proves Events Drive ROI for Enterprise Brands


Rapid revenue growth is fueled by event marketing, according to study by Harvard Business Review Analytic Services. 

See the Full Report
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What's inside:

What are the most popular event types?

results
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The State of Event Marketing Today

Insights from 739 enterprise brands, 50% of which generate over $1 billion in revenue:

-Why the fastest-growing companies are investing the most in events, and what strategies they're doing differently

-What event types, staffing, and resources will maximize revenue for your business

-The top event metrics tracked, and how data and technology affects performance

-Actionable event advice from industry giants like Salesforce, MAC Cosmetics, Yelp, and Facebook.

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26 most popular event types for B2B and B2C hosted and sponsored events

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Event budgets and staffing best practices for global brands

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The shift from sponsored to hosted events

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Staffing best practices from top performers

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Strategies of the fastest-growing enterprise brands

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Top event metrics tracked, and ROI challenges

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Customer stories from the best in the business

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The Success Factors of Top Performers

Find out what high-growth companies do differently:

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Why they're investing the most in events

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Their tried-and-true event performance metrics

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Actionable event advice from industry giants like Salesforce, MAC Cosmetics, Yelp, and Facebook

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What % of marketing budget goes toward events?

results
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Event strategies from leading enterprise brands:

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"We like to focus on the amount of pipeline that's generated by our events, and track that pipeline right down to actual sales."

Eric Stahl, Senior Vice President of Product Marketing, Salesforce Integration Cloud

event marketing study salesforce
event marketing study facebook

 "Face-to-face interactions at these events are incredibly important and powerful, and create very meaningful connections for us."

Julie Hogan, Global Face-to-Face Marketing Director at Facebook | Instagram

"We focus on enterprise selling, and about 50% of our marketing budget is dedicated to events. "


Priyadarshani, Head of Marketing for Japan and Asian Pacific

event marketing study media math

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ACCESS EARLY INSIGHTS
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Why the fastest-growing companies are throwing the most events (and which types they're investing in)

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How to move from vanity event metrics to bottom-funnel, revenue impact

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What you can do to deliver real business value from your events today





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The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact


The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact


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