The Secrets of Smarter, Scalable Event Marketing Programs

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We’re event marketing
built for scale.

Event marketing is evolving.

Explore the secrets of smarter, scalable event marketing programs.

Events are no longer just a favorite engagement and conversion channel for sales.

With opportunities to showcase thought-leadership, increase brand awareness, generate new demand, and build stronger customer relationships, it’s no wonder events continue topping the list of marketing strategies.

But today’s event marketing is not like yesterday’s. The new era of event marketing is here, and it’s all about scale. Scale means working smarter, not harder. It means empowering your teams to host their own events, without worrying about brand, compliance, or keeping track of data. It’s the ability to grow your event marketing programs rapidly, without adding more resources.

And really, who doesn’t want that?

guide

Influencing the power of human connection through event data

Strengthening your event data connections can inspire faster-moving and longer-lasting relationships with your prospects and customers. Explore the ins and outs of event data integration, including the ultimate list of event data to collect (and connect).

Become a Data at Scale Superstar →

case study

Sharp easily scales event programs across 56 locations

All 56 branches of Sharp’s direct sales division used to manage their own events using various technologies, which required a lot of help from marketing. After scaling their event programs, Sharp was able to not only save time and resources, but also track and measure event performance.

Learn How Sharp Did It →

guide

Eliminate brand destruction in your event marketing for good

Have you ever given sales permission to create their own events, only to get a cowboy- or Avengers-themed invitation from them? This guide is for you. Learn how scaling your event marketing design can power on-brand, impactful event programs — without extra work from you.

Download the VIP Guide →

case study

GumGum closes deals three times faster from events

GumGum, an AI company with deep expertise in computer vision, needed to scale the 200+ events they host each year. What they got was so much more. They tripled their sales pipeline, doubled their revenue, and tripled their sales cycle’s velocity with prospects who attended.

Explore GumGum’s Strategy →

The bidirectional sync between Splash and Salesforce was life-changing for our team. Knowing that we could actually push out 200+ events with Splash, and track all the data, and ultimately, track the ROI of each event — that was crucial for us.

Som Puangladda

VP of Global Marketing

at GumGum

webinar

Go beyond the big event

•

Discover strategies for going beyond the massive, tentpole conferences and tapping into the value of repeatable, scaled event programs

•

Learn the best practices, processes, and tools to support your event marketing at scale

•

Explore solutions that integrate and sync with your existing tech stack, giving your teams full visibility to event attendee data

watch now →

blog post

Navigate the new era of event marketing

As the events industry evolves, marketers are welcoming scaled, repeatable events into their repertoire. Explore the business impact of these events and learn how to handle going beyond the “big show."

read the blog post →

Want more? Check out our other resources to get the most of out of Splash Integrations.

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It's time to say “hello” to scaled events.

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