The events industry is evolving, and with that, marketers are saying hello to events that go beyond the “big show” (i.e., massive conferences with thousands of people) and instead looking at multi-city, repeatable programs they can run globally.
While you can throw a large tentpole event — the one that involves year-long prep and half the annual budget — have you considered smaller, repeatable programs throughout the year that can have an immediate impact on your revenue targets?
Splash recently partnered with SiriusDecisions to host a conversation focused on going Beyond The Big Event with expert and Research Director, Demand Marketing Strategies, Cheri Keith of SiriusDecisions; veteran Senior Field and Partner Marketing Manager, Natalie Graham of Medallia (recent IPO); and Splash’s savvy Senior Director of Product Marketing, Sasha Pasulka.
The trio covered the new era of events, defined repeatable event programs, and addressed the business impact of repeatable events, including topics: modern and effective event strategy and management, building field marketing programs, and event marketing at scale. This set the stage for event program owners and marketing leaders to consider how they will navigate going beyond the “‘big-event” mentality.