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Guide

Splash Like the Pros: Event Email Templates

High-converting email templates and strategies to turn invites into packed houses

Written by:
Perry Piep

Tired of sending emails that fall flat?

This guide will show you how to get open and engagement rates that drive attendance — we’re talking 100% attendance.

It’s all about making every message clear, sticking to a tight schedule, and adding your brand’s creative touch.

01

The Anatomy of a High-Converting Template

Take a look at a real email example below that generated 200 registrations within one hour of sending.

The email templates in this guide follow the same best practices that help you stay brief, organized, and conversational.

02

Email Templates VIP Dinner

Let’s use a real-world example from our Magic Spark program. The following invite and reminder templates are ideal for small, intimate gatherings that require a high level of personalization. This email strategy involves both marketing and sales.

The Program: Magic Spark

What is it? A global dinner series for a select group of marketing leaders to break bread and discuss their most pressing challenges

Goals: Help sales close late-stage opportunities

KPIs: Total closed-won revenue, win rate, time to close

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