Think about the last time you went to a dinner party. Do you remember what you ate? Who you met? What you talked about?
In our business, we participate in a lot of VIP dinners — and these dinners aren’t just important, they’re crucial to securing face time and closing late-stage opportunities with top prospects, customers, and high-value accounts.
But here’s the thing: your guests go to a LOT of dinners, too. And they’re often met with anxiety when they consider how awkward or stuffy they’ll be. How do you ensure your event will be memorable for the right reasons long after it's over?
A couple weeks ago in London, we hosted an exclusive tasting dinner for our top customers and prospects at Gordon Ramsay’s restaurant, maze. To get the conversation flowing, I threw out a couple of questions:
“What new strategy or tactic worked for you this year?”
“What didn’t work?”
“What’s your animal alter ego?”
What started as — what I thought was — a simple conversation starter turned into not only one of the most memorable dinners we’ve ever had, but also the perfect post-event follow-up.
Here’s how to ensure your VIP dinner is sealed in your guests’ memories: