Created by lululemon, ivivva celebrates active girls with beautiful athletic wear and a variety of classes that encourage movement. From running and yoga to dance and goal-setting, ivivva stores offer a variety of complimentary athletic classes and Dreams & Goals programs that inspire girls to dream big.
ivivva is a customer-centric brand seeking to boost and foster engagement with their target consumer -- the 12-year-old girl.
To spread awareness and reach their local communities, the ivivva team needed a technology to help scale, optimize, and streamline their event marketing program, as well as the ability to track and measure their success.
Armed with Splash as their event marketing solution, ivivva:
Splash’s powerful and intuitive design tools allowed the ivivva team to promote events with beautifully branded websites and emails.
Splash provided solutions for store educators to collect registrations and email subscriptions on their iPads directly on site.
The Splash Guest List -- a store-level CRM -- empowered local stores to curate emails lists for more targeted email sending after the event.
After throwing over 1000 events on Splash’s intuitive and powerful platform, ivivva stores garnered 6.5K new local subscribers (+14% net increase), a 12.7% increase in average net sales, and an 18.7% boost in foot traffic.
On average, stores that used Splash to power their events substantially outperformed stores without Splash in both net sales and foot traffic.
